If you want to be a great content marketer, you have to deliver a lot of great content. But sometimes staring at a blank Word document can make you feel like a nervous high schooler about to take the timed essay on the SAT test. Here are a few tips to help you escape the writer's block rut.
What’s better than an attention-grabbling headline? An attention-grabbing headline coupled with powerful imagery.
Media companies and content marketers alike are turning to long-form content to capture readers’ attention.
The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a page is a better indicator of audience engagement than counting clicks per page.
No matter how well you think you know your audience, don’t assume they own an iPad or that they’ve seen certain movies. In doing so, you risk alienating them or coming off as condescending.
Working with professional journalists is a key part of successful content marketing programs.
When companies deem their content marketing campaigns a failure, it’s often because they didn’t take them seriously enough in the first place to hire an expert. Getting trained journalists to spearhead your content efforts — not the 19-year-old intern...
How to work with writers to get great copy every time.
If today you utilized a paradigm shift to impact a client, resulting in an actionable agreeance, chances are you hail from corporate land. Every industry has its own lingo and jargon, and it’s important to use that when appropriate — but too many businesspeople write in stilted language that’s cold, convoluted and impersonal instead of clear,...
Proofreading matters. And we’re not just saying that because we get paid to care about commas and have been known to carry a Sharpie to the grocery store to correct the signage (for the last time, it’s 12 items or fewer, not less!).