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The madison/miles media Blog

February 04, 2017

How to Create a Brand Style Guide for Your Company

Every business, including yours, should create content. Whether you sell widgets, offer a service or run a technology company, one of the best ways to connect with your leads and customers is through useful, interesting content that engages them.

Every content creator (yes, this means you) should have a style guide. A style guide will ensure...

Kimberly Turner

Writing and Editing

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Writing and Editing, Blogging, Inbound Marketing

May 05, 2016

The Essentials of a Great Editorial Calendar 

If you’re at all committed to producing great content, then you know you need an editorial calendar (also called a "content calendar"). But with the plethora of tools available today, how can you figure out the most efficient and effective system to keep your team on track?

JJ Lonsdale

Writing and Editing, Inbound Marketing

October 19, 2015

What to Write About When Writer's Block Strikes

A blank screen. A blank piece of paper. A blank mind.

How often have we all sat in front of our notepads or keyboards, only to draw a complete blank? The next time you're struggling with a bad case of writer's block, consider these sources for strategic inspiration.

Kristin Masters

Writing and Editing, Inbound Marketing

October 12, 2015

How to Write Amazing White Papers

I’m dreaming of a white paper

Just like the ones I used to know

Where the words all glisten

And audiences listen

To hear what they need to know


Did that put you in a holiday mood? No? OK, OK. It’s only October. It’s not even Halloween yet; I get it. But regardless of your feelings on holiday season creep, keep reading for some white paper...

Wendy Angel

Writing and Editing, Inbound Marketing

September 10, 2015

Lessons in Long-Form Content from the Boy with Half a Brain 

How does reading from a screen affect our concentration, empathy and engagement with what we're reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.

For marketers, that has often translated into a preference for short, bite-sized...

Kristin Masters

Content Marketing, Writing and Editing, Blogging, Inbound Marketing

April 16, 2015

4 Ways to Get Past Writer's Block

If you want to be a great content marketer, you have to deliver a lot of great content. But sometimes staring at a blank Word document can make you feel like a nervous high schooler about to take the timed essay on the SAT test. Here are a few tips to help you escape the writer's block rut.

Megan Malone

Writing and Editing

April 13, 2015

The Tricks and Tools of Great Visual Storytelling

What’s better than an attention-grabbling headline? An attention-grabbing headline coupled with powerful imagery.

Mario Medina

Writing and Editing, Design

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