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The madison/miles media Blog

October 04, 2018

5 Benefits of Hiring Journalists for Content Marketing

Journalism, like many industries, is in a state of flux, to put it mildly.

Newspapers across the nation — really, the companies that own them — are losing money faster than you can say “on the record.” Meanwhile, publishers, editors and managers within those newsrooms are enmeshed in a constant struggle that values profit — above all else — as...

Anna Caplan

Writing and Editing, Content Marketing

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Inbound Marketing, Content Marketing, Writing and Editing

September 27, 2018

How to Write a Sales Email (That Someone Actually Reads)

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.

A great sales email not...

Paula Felps

Sales Strategy, Writing and Editing

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

August 02, 2018

madison/miles media Wins Three APEX Awards

We are excited to announce that madison/miles media has won three APEX Awards for our work on Heartbeat magazine! Our team was awarded the following honors:

  • Grand Award in Design and Illustration for the May/June 2017 issue of Heartbeat
  • Grand Award in Writing for the article “Denied,” which appeared in the November/December 2017 issue of ...
Mario Medina

News, Design, Writing and Editing

February 04, 2017

How to Create a Brand Style Guide for Your Company

Every business, including yours, should create content. Whether you sell widgets, offer a service or run a technology company, one of the best ways to connect with your leads and customers is through useful, interesting content that engages them.

Every content creator (yes, this means you) should have a style guide. A style guide will ensure...

Kimberly Turner

Writing and Editing

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Blogging, Writing and Editing, Inbound Marketing

May 05, 2016

The Essentials of a Great Editorial Calendar 

If you’re at all committed to producing great content, then you know you need an editorial calendar (also called a "content calendar"). But with the plethora of tools available today, how can you figure out the most efficient and effective system to keep your team on track?

JJ Lonsdale

Writing and Editing, Inbound Marketing

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