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The madison/miles media Blog

February 19, 2019

Blog Writing: How to Finish Stronger with Great Conclusions

I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that reltionship, what I remember most is how well it ended.

As it turns out, that’s not as unusual as it sounds. In his latest book, “When:...

Paula Felps

Content Marketing, Writing and Editing, Blogging

January 03, 2019

Is Your Copy on Crutches? Don’t Let These Words Kill Your Content

When I was about five years old, my older brother taught me a brand new word, one I’d never heard uttered in our ultra-conservative home. He then encouraged me to go share this vocabulary addition with my mom and ask her what it meant.

Things didn’t go well.

In moments, just like Ralphie in “A Christmas Story,” my tongue was being lathered up...

Paula Felps

Content Marketing, Writing and Editing

November 08, 2018

The 10 Most Common Content Marketing Questions Answered

You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You've branded yourself and now you're open for business, hoping your business grows.

You’ve even been...

Geno Medina

Content Marketing, Writing and Editing, Blogging

October 04, 2018

5 Benefits of Hiring Journalists for Content Marketing

Journalism, like many industries, is in a state of flux, to put it mildly.

Newspapers across the nation — really, the companies that own them — are losing money faster than you can say “on the record.” Meanwhile, publishers, editors and managers within those newsrooms are enmeshed in a constant struggle that values profit — above all else — as...

Anna Caplan

Content Marketing, Writing and Editing

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Content Marketing, Writing and Editing, Inbound Marketing

September 27, 2018

How to Write a Sales Email (That Someone Actually Reads)

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.

A great sales email not...

Paula Felps

Writing and Editing, Sales Strategy

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

August 02, 2018

madison/miles media Wins Three APEX Awards

We are excited to announce that madison/miles media has won three APEX Awards for our work on Heartbeat magazine! Our team was awarded the following honors:

  • Grand Award in Design and Illustration for the May/June 2017 issue of Heartbeat
  • Grand Award in Writing for the article “Denied,” which appeared in the November/December 2017 issue of ...
Mario Medina

Writing and Editing, Design, News

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