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The madison/miles media Blog

December 17, 2015

7 Secrets to Collaborating with Developers

Developers: They sometimes dress funny and often use words like "algorithm," "cascading style sheets" and "meta tags." If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers can avoid frustration,...

Laura Kajpust

Websites, Design

December 10, 2015

How to Choose Keywords For Your Website

You have a lovely website showcasing your expertise and products or services. You spent a lot of time and resources, and the result is fantastic: a shiny, newly designed site with loads of information, ready to show potential customers what you can do. Awesome.

But no one is actually finding the website. Not awesome. What went wrong?

It’s...

Wendy Angel

Websites, Inbound Marketing, SEO

October 29, 2015

How to Use Google Analytics to Increase Engagement

Your site has plenty of data from Google Analytics. You know your way around the numbers. But how do you translate this knowledge into action, and make your site perform better? Here's a helpful primer on using this powerful data to increase visitor engagement.

Laura Kajpust

Websites, SEO

August 31, 2015

Google Analytics Basics: What Every Marketer Must Know

You installed your Google Analytics tracking code, but ... now what? Never fear if the dashboard appears intimidating: It's easier to understand than it looks. Let's go over the basics of Google Analytics and get you on the right track for success.

Laura Kajpust

Websites

August 27, 2015

How to Keep Your Website Fresh

Remember the last time you opened a bag of chips and they were stale? You certainly didn’t keep eating them (OK, if you’re me, maybe you ate a few. A handful at most, because hey, they’re right there. OK, probably not the whole bag. But the point is, you didn’t enjoy them). Well your website can be the same way. To truly engage them, don’t...

Wendy Angel

Websites

August 06, 2015

Does Your Website Pass the Usability Test?

Did you know that visitors to your website assess its usability in just a few moments? In fact, the Website Standards Association reports that visitors judge whether to stay or leave a website in just 10 seconds. 

Usability is arguably the largest factor in making visitors commit to a webpage — and, therefore, it's a huge factor in generating...

Ariel Bailey

Websites

August 03, 2015

7 Top Tips for Building a Killer Landing Page

Enticing website visitors to come, sit, stay awhile, and possibly spend money requires you to be a darn good host — which, in turn, means you must guide guests through the "party" instead of just letting them wander aimlessly.

Kendall Clay Louis

Websites

July 30, 2015

Which Content Marketing Metrics Really Matter?

When it comes to content marketing, metrics matter — at least they should. But according to a recent survey published by the American Marketing Association of America (AMA), many marketers rarely pay attention to analytics.

In fact, although spending on analytics comprises about 6.4% of the average marketer's budget — a figure that's expected...

Kristin Masters

Websites, Content Marketing

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