A hierarchy, simply put, ranks the members of a group according to relative importance. For instance, in the military, a private who tells his commanding officer to drop and give him 20 will most likely find that demand going unmet. And when you enter an unfamiliar situation, hierarchies can tell you where to go first. You shouldn't approach...
Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”
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Consumers decide whether to click "back" after seeing your website in seconds. In fact, according to Google's own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast!
Knowing this, it's crucial to put your business in the best possible light and encourage them to stay. Nail the...
You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a "content optimization system" or COS, but it's essentially the same thing.) And it just might be a great choice if you're looking to take your marketing...
The idea behind cross-browser compatibility is simple: ensure your website looks the same across all browsers. Seems common sense to be a desired outcome, right? Still, instead of tossing the phrase around when it comes debugging time, it's important to understand the full meaning behind it.
Why are they different? What do these differences...
Creating a website is a huge undertaking. From designers and developers to marketing strategists, you’re going to have a ton of people involved in the process. Depending on the size of the project, it can run three to six months and cost tens of thousands of dollars.
This investment makes sense: Your website is the hub of your digital presence,...
After the long process of writing copy, designing, and developing, is it time to finally launch your new website? When is the "right" time? What do you need to double-check?
It's easy to get overwhelmed; after, all, there's a ton to do! Having an organized list helps a lot. Run through each step of this website launch checklist to ensure you've...
