Americans love streaming video (we’re looking at you, Netflix and HBO Now!) and the love’s only growing stronger.
We recently explained why video should be in your content marketing mix, and why your video strategy should begin from within your own company. Here’s a recap:
If you’re not using video in your content marketing strategy, you’re missing out on easy opportunities to share your company’s story and interact with your customers. There are some initial hurdles to jump (finding story ideas, investing in equipment, training staff), but they’re not as high as you might think.