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The madison/miles media Blog

June 13, 2016

Why Yelp Matters to Health Care Professionals

Have you checked out your reviews on Yelp?

That’s right. The same site that allows individuals to post reviews of restaurants and beauty salons allows them to also post reviews of physicians.

Yes, we wonder if people truly can accurately evaluate the true quality of the medical services that they receive. But, like it or not, patients are...

Laura Johnson

Social Media, Inbound Marketing, Health Care

May 19, 2016

4 Reasons Why Twitter Is Right for You — and Why It's Not

From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world.

So apparently you can’t be successful today unless you embrace Twitter’s short-form...

JJ Lonsdale

Social Media, Inbound Marketing

April 18, 2016

How Does Social Media Impact SEO? 

Does social media activity affect your site's SEO rankings? I wish I could give you a black-and-white answer, and you could read just this first paragraph and then go on to the next web page in your browser, but the truth is, it depends.

JJ Lonsdale

Social Media, SEO

February 29, 2016

How to Use Instagram for Inbound Marketing

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.

Jamie Friedlander

Social Media, Content Marketing, Inbound Marketing

February 22, 2016

Learn Social Media Fundamentals with Hubspot Training

Sometimes, it needs to be said: Just because you have a personal Facebook account doesn't mean you're a social media expert. 

Ariel Bailey

Social Media

January 11, 2016

7 of the Best Facebook Brand Pages — And What They Can Teach You

If you’re like me, you’re very selective when it comes to which Facebook brand pages you follow. Some post waaaay too frequently (I’m looking at you, TIME), some try to be witty or edgy and fail, and some just don’t understand how to connect with their customers. (For example, that cringeworthy time Epicurious thought sharing recipes relating...

Jamie Friedlander

Social Media

November 30, 2015

8 Physicians (and Practices) Who Are Winning at Social Media

There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this:

Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician...

Melanie Medina

Social Media, Health Care

November 12, 2015

Why You Need to Create a LinkedIn Company Page

While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs.

Still not convinced?...

Ariel Bailey

Social Media, Inbound Marketing

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