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The madison/miles media Blog

November 15, 2018

How to Find the Right Social Media Marketing Company

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available. 

According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on...

Kylie Ora Lobell

Social Media, Content Marketing, Inbound Marketing

August 21, 2018

LinkedIn Lead Gen: 6 Things You Need to Know

As the most outwardly professional of all the social networks, LinkedIn is a great platform for lead generation, particularly for any marketer operating in the B2B world and/or offering something of interest to a professional audience. But like any platform, it won’t produce results unless you approach it in the right way — you need to know...

Kayleigh Alexandra

Social Media, Sales Strategy

August 15, 2018

5 Things to Include in Your Influencer Marketing Strategy

With social media being one of the most effective ways to grow a brand in 2018, influencer marketing has logically been on the rise. In fact, according to Tapinfluence, influencer marketing delivers 11 times as much ROI as traditional forms of digital marketing.

If you haven’t included it in your marketing strategy, you might be missing out on...

Iryna Iurchenko

Social Media, Inbound Marketing

February 24, 2018

Facebook Algorithm Change Killing Your Results? Here's What to Do

Facebook has started rolling out its newest algorithm change, and your business page is likely suffering because of it.

In an effort to improve users' experiences on the site, Facebook is beginning to prioritize family, friend and group posts in news feeds. (Over the past week, you might have noticed seeing more photos of your former neighbor's...

Camille Torres

Social Media

February 20, 2017

How to Use Pinterest for B2B Marketing

With over 70 million users, Pinterest has been getting plenty of attention from marketers. And now that the site has added a "Buy" button, B2C businesses are even more excited about the platform's potential. Meanwhile, some companies are asking if they should be using Pinterest for B2B marketing. 

The answer to that question depends largely on...

Kristin Masters

Social Media

January 19, 2017

Managing Social Media for Multi-Location Businesses

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations.

Does that mean your brand's social media presence should be...

Kristin Masters

Social Media

January 12, 2017

How to Do Social Media Audits

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers.

Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on...

Jamie Friedlander

Social Media

September 12, 2016

10 Content Ideas for Your Medical Practice’s Facebook Page

Once you have made the effort to create a Facebook page for your medical practice, the next challenge is regularly posting engaging information for the page’s fans. Keep the following list handy for quick and easy post ideas.

Laura Johnson

Social Media, Health Care

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