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The madison/miles media Blog

March 28, 2019

How to Create a B2B Social Media Strategy in 9 Easy Steps

Many B2B companies tend to focus on traditional methods of bringing in customers through paid advertising, trade shows and cold calling. But the fact is, like B2C companies, they should also be investing heavily in organic methods for attracting customers, like social media.

While B2B social media won’t operate exactly like B2C social media...

Kylie Ora Lobell

Social Media

February 26, 2019

The Top 10 Social Media Trends for 2019

In 2019, social media is a vital marketing tool for business owners. It can help them achieve a number of goals like growing their audiences, increasing brand awareness, connecting to customers and ultimately bringing in more sales.

Just check out some of these social media stats:

  • Over 88% of all companies are using social media marketing
  • 90%...
Geno Medina

Social Media

February 14, 2019

5 Social Media Tips for Small Businesses

Since the first social media site was launched in 1997, social media platforms have become a staple of modern life.

Need proof? Statista estimates that 2.77 billion people worldwide will log onto social media platforms in 2019. Plus, 30% of all time spent online goes toward social media interactions. As more people around the world become...

Geno Medina

Social Media

November 15, 2018

How to Find the Right Social Media Marketing Company

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available. 

According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on...

Kylie Ora Lobell

Social Media, Content Marketing, Inbound Marketing

August 21, 2018

LinkedIn Lead Gen: 6 Things You Need to Know

As the most outwardly professional of all the social networks, LinkedIn is a great platform for lead generation, particularly for any marketer operating in the B2B world and/or offering something of interest to a professional audience. But like any platform, it won’t produce results unless you approach it in the right way — you need to know...

Kayleigh Alexandra

Social Media, Sales Strategy

August 15, 2018

5 Things to Include in Your Influencer Marketing Strategy

With social media being one of the most effective ways to grow a brand in 2018, influencer marketing has logically been on the rise. In fact, according to Tapinfluence, influencer marketing delivers 11 times as much ROI as traditional forms of digital marketing.

If you haven’t included it in your marketing strategy, you might be missing out on...

Iryna Iurchenko

Social Media, Inbound Marketing

February 24, 2018

Facebook Algorithm Change Killing Your Results? Here's What to Do

Facebook has started rolling out its newest algorithm change, and your business page is likely suffering because of it.

In an effort to improve users' experiences on the site, Facebook is beginning to prioritize family, friend and group posts in news feeds. (Over the past week, you might have noticed seeing more photos of your former neighbor's...

Camille Torres

Social Media

February 20, 2017

How to Use Pinterest for B2B Marketing

With over 70 million users, Pinterest has been getting plenty of attention from marketers. And now that the site has added a "Buy" button, B2C businesses are even more excited about the platform's potential. Meanwhile, some companies are asking if they should be using Pinterest for B2B marketing. 

The answer to that question depends largely on...

Kristin Masters

Social Media

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