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The madison/miles media Blog

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Sales and Marketing Alignment, Sales Strategy, Inbound Marketing, Sales Enablement

September 27, 2018

How to Write a Sales Email (That Someone Actually Reads)

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.

A great sales email not...

Paula Felps

Sales Strategy, Writing and Editing

August 21, 2018

LinkedIn Lead Gen: 6 Things You Need to Know

As the most outwardly professional of all the social networks, LinkedIn is a great platform for lead generation, particularly for any marketer operating in the B2B world and/or offering something of interest to a professional audience. But like any platform, it won’t produce results unless you approach it in the right way — you need to know...

Kayleigh Alexandra

Social Media, Sales Strategy

July 24, 2018

The Secret to Sales and Marketing Alignment: What Every CEO Needs to Know

ROI. It's a term most are familiar with, but very few can agree on. Marketers think it's one thing, salespeople think it's something else and C-levels think it's another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing, sales and...

Adam Weiss

Sales Strategy, Sales Enablement, Sales and Marketing Alignment

May 31, 2018

4 Takeaways from Dan Tyre's Pipeline Generation Bootcamp

Coming from an editorial background, I didn’t know exactly what to expect from Dan Tyre’s Pipeline Generation Bootcamp. Our agency, madison/miles media, has done well at generating business, but we’re always interested in growing and learning new, more efficient ways to manage the process.

Mario Medina

HubSpot, Sales Strategy

March 20, 2017

Start at the Top: The Advantages of a Top-Down Sales Strategy

“Wait, you want me to call the president or CEO of the company? Oh, no way. I’m a salesperson. I talk to purchasing agents and buyers or managers, not presidents or CEOs.” That is the reaction many sales professionals have when they hear about top-down selling.

Adam Weiss

Sales Strategy

February 16, 2017

How to Turn the Worst Sales Mistakes into Opportunities

That sinking feeling in your stomach when you realize you’ve made a mistake is never pleasant. Many people go straight to panic mode.

But what if — instead of beating yourself up and bracing to lose business over your sales mistake — you could end up with a solidified relationship and customers who like you even more than they did before?...

Adam Weiss

Sales Strategy

January 09, 2017

Choose Your Words Wisely: Sales Linguistics 101

Sticks and stones may break your bones, but it’s not true that words will never hurt you — particularly if you’re trying to close a sale. Using the wrong language can be off-putting and costly.

Fortunately, the opposite is also true. Language choices that make you sound confident, relatable and trustworthy can seal the deal.

These 10 sales...

Adam Weiss

Sales Strategy

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