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The madison/miles media Blog

July 08, 2019

5 Sales Enablement Trends to Watch in 2019

As the way customers buy products has changed, so has the way companies market to them. That, in turn, has changed the entire dynamic of the sales process, opening the door for new methods of selling and transforming the way that sales teams now approach their prospects. One of the biggest changes in recent years has been the growing popularity...

Paula Felps

Sales Enablement

June 21, 2019

How to Use Account Based Marketing to Drive Business Success in 2019

Now that technology has allowed virtually every consumer experience to become more personalized, it’s not surprising that marketing has become more customized, too. Just as inbound marketing has created a buyer’s journey that gives individual buyers the kind of content they're actively searching for, account based marketing, or ABM, is creating...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

June 14, 2019

5 Reasons You’re Losing Leads (And What You Can Do About It)

Sometimes, despite your best efforts, it seems like you’re spinning your wheels with your sales and marketing efforts. You’ve implemented what you feel is a strong sales enablement program, and you’ve been reasonably successful with it … until now.

Suddenly, it seems like that well-oiled sales enablement machine is grinding to a halt and you’re...

Paula Felps

Sales Enablement

May 30, 2019

7 Key Elements of a Great Sales Enablement Strategy

In order for your sales enablement program to be successful, you need to have a well-thought-out strategy in place. This strategy will direct your efforts, keep you on track to reach your goals and help you see when (and where) you need to make adjustments.

Think of it like a business plan for your sales enablement program. You wouldn’t start a...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 24, 2019

How to Choose the Right Technology to Supercharge Your Sales Enablement Strategy

For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and marketing teams in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology to bring...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

April 10, 2019

How to Write a Compelling Customer Case Study

Case studies are an effective way to show prospects what your company has done for others and how you can help them achieve their objectives. Unlike reviews and testimonials — in which customers explain first-hand what it was like to do business with you —  case studies use a storytelling approach to demonstrate the success that customers had...

Kylie Ora Lobell

Sales Enablement

March 21, 2019

How to Create a Powerful Sales Script to Improve Results

The title of Bob Franco’s 2016 book pretty much sums up the current state of sales. “Sales: The Hardest Easy Job In The World” emphasizes that while sales jobs are relatively easy to find, they’re not for the faint of heart. For employers, sales jobs are becoming increasingly harder to fill. According to The Wall Street Journal, sales careers ...

Paula Felps

Sales Enablement

March 13, 2019

How to Get Started With Sales Enablement

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to.

The fault can’t really be placed on sales teams; without the proper tools to sell in this new environment, they...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

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