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The madison/miles media Blog

March 13, 2019

How to Get Started With Sales Enablement

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to.

The fault can’t really be placed on sales teams; without the proper tools to sell in this new environment, they...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

March 11, 2019

How to Calculate and Use Marketing ROI

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to...

Paula Felps

Inbound Marketing, Sales Strategy, Sales Enablement

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Inbound Marketing, Sales Strategy, Sales Enablement, Sales and Marketing Alignment

July 24, 2018

The Secret to Sales and Marketing Alignment: What Every CEO Needs to Know

ROI. It's a term most are familiar with, but very few can agree on. Marketers think it's one thing, salespeople think it's something else and C-levels think it's another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing, sales and...

Adam Weiss

Sales Strategy, Sales Enablement, Sales and Marketing Alignment

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