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The madison/miles media Blog

April 10, 2019

How to Write a Compelling Customer Case Study

Case studies are an effective way to show prospects what your company has done for others and how you can help them achieve their objectives. Unlike reviews and testimonials — in which customers explain first-hand what it was like to do business with you —  case studies use a storytelling approach to demonstrate the success that customers had...

Kylie Ora Lobell

Sales Enablement

March 21, 2019

How to Create a Powerful Sales Script to Improve Results

The title of Bob Franco’s 2016 book pretty much sums up the current state of sales. “Sales: The Hardest Easy Job In The World” emphasizes that while sales jobs are relatively easy to find, they’re not for the faint of heart. For employers, sales jobs are becoming increasingly harder to fill. According to The Wall Street Journal, sales careers ...

Paula Felps

Sales Enablement

March 13, 2019

How to Get Started With Sales Enablement

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to.

The fault can’t really be placed on sales teams; without the proper tools to sell in this new environment, they...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

March 11, 2019

How to Calculate and Use Marketing ROI

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to...

Paula Felps

Inbound Marketing, Sales Strategy, Sales Enablement

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Inbound Marketing, Sales Strategy, Sales Enablement, Sales and Marketing Alignment

July 24, 2018

The Secret to Sales and Marketing Alignment: What Every CEO Needs to Know

ROI. It's a term most are familiar with, but very few can agree on. Marketers think it's one thing, salespeople think it's something else and C-levels think it's another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing, sales and...

Adam Weiss

Sales Strategy, Sales Enablement, Sales and Marketing Alignment

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