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The madison/miles media Blog

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Sales and Marketing Alignment, Sales Strategy, Inbound Marketing, Sales Enablement

July 24, 2018

The Secret to Sales and Marketing Alignment: What Every CEO Needs to Know

ROI. It's a term most are familiar with, but very few can agree on. Marketers think it's one thing, salespeople think it's something else and C-levels think it's another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing, sales and...

Adam Weiss

Sales Strategy, Sales Enablement, Sales and Marketing Alignment

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