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The madison/miles media Blog

June 21, 2019

How to Use Account Based Marketing to Drive Business Success in 2019

Now that technology has allowed virtually every consumer experience to become more personalized, it’s not surprising that marketing has become more customized, too. Just as inbound marketers create a buyer’s journey that gives individual buyers the kind of content they're actively searching for, account based marketing, or ABM, is creating a...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 30, 2019

7 Key Elements of a Great Sales Enablement Strategy

In order for your sales enablement program to be successful, you or your content marketing agency need to have a well-thought-out strategy in place. This strategy will direct your efforts, keep you on track to reach your goals and help you see when (and where) you need to make adjustments.

Think of it like a business plan for your sales...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 24, 2019

How to Choose the Right Technology to Supercharge Your Sales Enablement Strategy

For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and digital marketing specialists in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

March 15, 2019

8 Simple Steps for Writing an Amazing White Paper

As a business owner, you’re always trying to figure out ways to attract new prospects and turn them into loyal customers. It all starts with making them aware of your business by providing them with useful and interesting content like blog posts, videos, infographics and e-books. One popular form of content that has gained traction — especially...

Kylie Ora Lobell

Sales and Marketing Alignment

March 13, 2019

How to Get Started With Sales Enablement

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to.

The fault can’t really be placed on sales teams; without the proper tools to sell in this new environment, they...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

December 20, 2018

'Twas the Night Before Q1… How to Plan Now for Your Company’s Success in 2019

'Twas the night before Q1,

And all through your biz, 

Not a worker was stirring,

Not even your intern, that smart wiz.

Social media posts were scheduled with care,

In hopes that followers soon would be there.

The buyers were snuggled asleep in their beds,

While visions of savings danced through their heads.

Kylie Ora Lobell

Sales and Marketing Alignment

November 06, 2018

Breaking Down the Different Types of Digital Marketing Agencies

If your company is looking for a digital marketing agency, there are a plethora of options at your fingertips. A quick Google search of “digital marketing agency near me” will bring up a map full of red pins around your area and an endless amount of search result pages.

With so many marketing agencies, how do you know which one is best for your...

Megan Malone

Content Marketing, Inbound Marketing, Sales and Marketing Alignment

October 31, 2018

5 Spooky Marketing Tactics That Will Scare Prospects Away

There are many terrifying things in the world — spiders, tornadoes, losing your mom in the grocery store, just to name a few. For marketers and salespeople, however, the scariest thing may be how easy it is to lose a potential customer. Just when you think you have them… poof! They disappear like a spirit at a Ghostbusters convention.

Why does...

Iryna Iurchenko

Content Marketing, Inbound Marketing, Sales and Marketing Alignment

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