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The madison/miles media Blog

May 16, 2019

How to Create a Marketing Map for Your Clients

 

You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.

Content Marketing Institute reports that 62% of the...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

March 11, 2019

How to Calculate and Use Marketing ROI

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to...

Paula Felps

Inbound Marketing, Sales Strategy, Sales Enablement

January 24, 2019

10 Proven Ways to Increase Website Traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways,...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, SEO, PPC

January 17, 2019

How to Get Started with Video Marketing

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future.

Just check out these incredible stats:

Kylie Ora Lobell

Content Marketing, Inbound Marketing

January 15, 2019

10 Marketing Skills to Put on Your Resume in 2019

The new year is finally here! Now is a great time to beef up your resume and increase your skill set to be a more competitive candidate, get a promotion and/or better serve your clients. You can accomplish all three of these goals (and more) by learning new marketing skills.

It’s not just about adding skills; you want to make sure your resume...

Jessica Turner

Video, Inbound Marketing, Professional Development

January 10, 2019

The Top Tools All Remote Marketing Teams Need

Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.

From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, Professional Development

January 08, 2019

madison/miles media Wins Two Pearl Awards

The Content Council has announced madison/miles media as the winner of two prestigious Pearl Awards: the Bronze Award for Best Website, and the Gold Award for Most Effective Healthcare/Pharmaceutical Campaign.

The Pearl Awards is the longest-running content marketing awards program in the country. This year, over 150 entries were judged on...

Jessica Turner

Websites, Inbound Marketing

December 31, 2018

12 Cost-Effective B2B Lead Generation Ideas

You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.

Kylie Ora Lobell

Content Marketing, Inbound Marketing

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