Tell All.

The madison/miles media Blog

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Sales and Marketing Alignment, Sales Strategy, Inbound Marketing, Sales Enablement

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Inbound Marketing, Content Marketing, Writing and Editing

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

September 20, 2018

HubSpot Workflows: Best Types and Best Practices

“Hey, girl, did you know I’ve created dozens of workflows in HubSpot?”

While this probably isn’t the best pick-up line out there, it might be nice to hear if you’re looking for someone to help your company with lead nurturing. (As long as you remove the “girl” part.)

Why? Because workflows can seem like a daunting task at first. After all,...

Daniel Berry

HubSpot, Inbound Marketing

September 11, 2018

The Future of Inbound: What We Learned at #INBOUND18

Each year, thousands of people who are passionate about marketing, selling and delighting customers come together for one of the largest inbound marketing events of the year — INBOUND. 

Like many exceptional things,...

Megan Malone

HubSpot, Inbound Marketing

August 23, 2018

How to Create Buyer Personas (With Real-Life Examples)

You know your business and services inside and out. You can speak passionately about the intricate details of your latest product or the advanced logistics behind your business model. You’ve scoped out the competition and understand the benefits that make your company stand out. But how well do you know your audience?

As a business owner or...

Megan Malone

Inbound Marketing, Content Marketing

August 15, 2018

5 Things to Include in Your Influencer Marketing Strategy

With social media being one of the most effective ways to grow a brand in 2018, influencer marketing has logically been on the rise. In fact, according to Tapinfluence, influencer marketing delivers 11 times as much ROI as traditional forms of digital marketing.

If you haven’t included it in your marketing strategy, you might be missing out on...

Iryna Iurchenko

Social Media, Inbound Marketing

August 09, 2018

How Does Pay Per Click (PPC) Work? A Beginner’s Guide

Pay Per Click advertising (PPC) is one of the most technologically intimidating forms of marketing. After all, it involves new platforms, endless rows of data and a hoard of three-letter acronyms like CPA, CPC, CPM, the other CPC, the third CPC and CTR.

Erin Gerginski

Inbound Marketing, PPC

Popular Posts