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The madison/miles media Blog

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

September 20, 2018

HubSpot Workflows: Best Types and Best Practices

“Hey, girl, did you know I’ve created dozens of workflows in HubSpot?”

While this probably isn’t the best pick-up line out there, it might be nice to hear if you’re looking for someone to help your company with lead nurturing. (As long as you remove the “girl” part.)

Why? Because workflows can seem like a daunting task at first. After all,...

Daniel Berry

Inbound Marketing, HubSpot

September 11, 2018

The Future of Inbound: What We Learned at #INBOUND18

Each year, thousands of people who are passionate about marketing, selling and delighting customers come together for one of the largest inbound marketing events of the year — INBOUND. 

Like many exceptional things,...

Megan Malone

Inbound Marketing, HubSpot

August 23, 2018

How to Create Buyer Personas (With Real-Life Examples)

You know your business and services inside and out. You can speak passionately about the intricate details of your latest product or the advanced logistics behind your business model. You’ve scoped out the competition and understand the benefits that make your company stand out. But how well do you know your audience?

As a business owner or...

Megan Malone

Content Marketing, Inbound Marketing

August 15, 2018

5 Things to Include in Your Influencer Marketing Strategy

With social media being one of the most effective ways to grow a brand in 2018, influencer marketing has logically been on the rise. In fact, according to Tapinfluence, influencer marketing delivers 11 times as much ROI as traditional forms of digital marketing.

If you haven’t included it in your marketing strategy, you might be missing out on...

Iryna Iurchenko

Social Media, Inbound Marketing

August 09, 2018

How Does Pay Per Click (PPC) Work? A Beginner’s Guide

Pay Per Click advertising (PPC) is one of the most technologically intimidating forms of marketing. After all, it involves new platforms, endless rows of data and a hoard of three-letter acronyms like CPA, CPC, CPM, the other CPC, the third CPC and CTR.

Erin Gerginski

Inbound Marketing, PPC

August 07, 2018

10 Things You Need to Know for INBOUND 2018

It’s that time of year again. Summer is winding down, parents are craving that magical first day the kids go back to school and inbound marketers everywhere are preparing for HubSpot’s annual conference event: Inbound. More than 21,000 people attended it last year and even more are expected to show up for INBOUND 2018, which takes place...

Daniel Berry

Inbound Marketing, HubSpot

July 19, 2018

How Great Design Powers the Buyer’s Journey

Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

Ben Carpenter

Websites, Design, Inbound Marketing

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