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The madison/miles media Blog

June 03, 2013

5 Tips for Writing Killer Email Subject Lines

You know you’ve got great content packed into the emails you write, but if someone sends an email out in a forest and no one’s around to read it, does it make an impact? You could have the cure for cancer, a 100-percent-off-sale notice, and the answer to global warming all in one message, but you have to keep the recipients from hitting that...

Mario Medina

Email

February 19, 2013

How to Get Your E-newsletter Read

Last week, we looked at some of the trends in e-mail, courtesy of e-mail marketing and newsletter service MailerMailer, which has compiled the Email Marketing Metrics Report after analyzing more than 900 million e-mail messages.

Mario Medina

Email

February 14, 2013

Become Part of the In(box) Crowd

Blame social media, texting, RSS feeds, blogs, instant messaging, or just the passage of time: E-mail open rates are steadily declining. The reason, some say, is that e-mail is a thing of the past, destined to suffer the same fate as the dodo bird and Hammer pants.

Mario Medina

Email

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