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The madison/miles media Blog

December 27, 2018

7 Best Practices for Sales Sequences

If you work in marketing or sales, you’re probably already familiar with sales sequences.

Sequences are the series of actions a salesperson takes to brings leads into the funnel and eventually turn them into buyers. They include phone calls, emails, in-person meetings, live demos and other touchpoints where salespeople and leads interact. They...

Kylie Ora Lobell

Email, Sales Strategy

December 12, 2017

The Keys to Writing Effective Sales Emails

How many sales emails do you get each day? Now, be honest — how many do you actually open? And of those that you open, how many do you take action on?

Chances are high that your inbox is inundated with business, personal and sales offers each day, and so are the inboxes of your prospects and customers. A recent report by The Radicati Group...

Camille Torres


September 19, 2016

Five Steps to Design a Killer Email Newsletter Layout

Your company's email newsletter has the potential to be an incredible lead generation tool.

If you want to be an email conversion commando, you'll need a killer email template. In the world of email marketing, a killer template doesn't incorporate all the latest shiny bells and whistles.  On the contrary, the best email newsletters follow these...

Kristin Masters


April 11, 2016

The 4 Key Components of a Killer Email Newsletter

Email newsletters are an incredibly powerful content marketing tool. Savvy marketers consistently trumpet the benefits of email marketing, touting conversion rates that consistently surpass those of social media and often exceed those of search and pay-per-click.

In fact, Campaign Monitor says that the average company sees a $38 return for...

Kristin Masters


September 17, 2015

4 Best Practices for Writing and Sending Emails

It can be disappointing, after designing, coding, and sending a bulk email, to see a dismal open rate. According to MailChimp, even the biggest and best companies rarely break a 20% open rate in their email blasts. We all know the drill because we do it ourselves with email we receive: Most of us trash marketing emails without a second thought....

Ariel Bailey


July 16, 2015

How Often Should You Send a Company Newsletter?

One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox.

There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety information...

Kendall Clay Louis


January 13, 2014

Keeping Tabs: How Gmail’s Tabbed Inbox Affects Your Email Marketing

The rollout of Gmail’s new tabbed inbox format last May led to all kinds of speculation about declining open rates and sales, but it wasn’t until recently that marketers had real data to evaluate to see whether all that nail-biting was worth it, or just torture for the cuticles.

Mario Medina


December 16, 2013

How to Choose the Right Email Marketing Platform for Your Business

Email marketing is a great way to promote products and services, advertise sales and stay connected to your audience. But given the vast variety of email marketing platforms out there, how do you pick the one that’s best for your business’ needs? When making this decision, there are a few important factors to consider.

Megan Malone


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