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The madison/miles media Blog

October 23, 2018

What Are the Best Digital Marketing Agencies in Dallas-Fort Worth?

We all want the best things in life. When we’re craving pizza, what do we do? We bust out our phones and look up “the best pizza near me.” When we’re choosing between a dozen donuts at the office, which one do we take? The one with the tastiest-looking flavor. When we have three or more kids, which one is our favorite? The youngest, of course.

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Daniel Berry

Inbound Marketing, Content Marketing

October 04, 2018

5 Benefits of Hiring Journalists for Content Marketing

Journalism, like many industries, is in a state of flux, to put it mildly.

Newspapers across the nation — really, the companies that own them — are losing money faster than you can say “on the record.” Meanwhile, publishers, editors and managers within those newsrooms are enmeshed in a constant struggle that values profit — above all else — as...

Anna Caplan

Writing and Editing, Content Marketing

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Inbound Marketing, Content Marketing, Writing and Editing

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

September 04, 2018

What the Best Medical Marketing Agencies Look Like

Finding the right marketing agency to partner with is challenging, especially for healthcare providers. No two practices are alike, and monumental changes are taking place not only in healthcare reform, but also in the patient journey.

Whether you’re leading a private practice, surgery center, home health service or health system, or you serve...

Melanie Medina

Health Care, Content Marketing

August 23, 2018

How to Create Buyer Personas (With Real-Life Examples)

You know your business and services inside and out. You can speak passionately about the intricate details of your latest product or the advanced logistics behind your business model. You’ve scoped out the competition and understand the benefits that make your company stand out. But how well do you know your audience?

As a business owner or...

Megan Malone

Inbound Marketing, Content Marketing

June 07, 2018

madison/miles media Ranks as a Clutch Leader!

We are proud to share our recent success on Clutch’s platform. Clutch.co is a Washington, D.C.-based research, ratings and reviews marketplace. They collect reviews from companies’ past and present clients to obtain an accurate overview of their overall level of quality and performance.

Mario Medina

News, Content Marketing, Websites

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