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The madison/miles media Blog

January 10, 2019

The Top Tools All Remote Marketing Teams Need

Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.

From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, Professional Development

January 03, 2019

Is Your Copy on Crutches? Don’t Let These Words Kill Your Content

When I was about five years old, my older brother taught me a brand new word, one I’d never heard uttered in our ultra-conservative home. He then encouraged me to go share this vocabulary addition with my mom and ask her what it meant.

Things didn’t go well.

In moments, just like Ralphie in “A Christmas Story,” my tongue was being lathered up...

Paula Felps

Content Marketing, Writing and Editing

December 31, 2018

12 Cost-Effective B2B Lead Generation Ideas

You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.

Kylie Ora Lobell

Content Marketing, Inbound Marketing

December 04, 2018

4 Benefits to Hiring a Local Digital Marketing Agency

You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites.

But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that's not in your...

Paula Felps

Content Marketing, Inbound Marketing

November 27, 2018

Your Content Marketing Strategy Isn't Working. Here’s Why.

You already know that a solid content marketing strategy is critical to your company’s success. Content marketing can help attract potential customers, make more sales, increase brand awareness and establish you as a leader in your niche.

However, so far, you just haven’t had any luck.

There are a number of different reasons why a content...

Kylie Ora Lobell

Content Marketing

November 15, 2018

How to Find the Right Social Media Marketing Company

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available. 

According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on...

Kylie Ora Lobell

Social Media, Content Marketing, Inbound Marketing

November 13, 2018

10 Marketing Trends to Embrace in 2019

Don’t look now, but the new year is nearly here. If you’re a marketer, it’s time to start thinking about what marketing trends are coming up.

You always need to be on top of emerging marketing trends to stay ahead of the competition, find interesting and new ways to reach your clients, customers and followers — as well as establish yourself as...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

November 08, 2018

The 10 Most Common Content Marketing Questions Answered

You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You've branded yourself and now you're open for business, hoping your business grows.

You’ve even been...

Geno Medina

Content Marketing, Writing and Editing, Blogging

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