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The madison/miles media Blog

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

September 04, 2018

What the Best Medical Marketing Agencies Look Like

Finding the right marketing agency to partner with is challenging, especially for healthcare providers. No two practices are alike, and monumental changes are taking place not only in healthcare reform, but also in the patient journey.

Whether you’re leading a private practice, surgery center, home health service or health system, or you serve...

Melanie Medina

Content Marketing, Health Care

August 23, 2018

How to Create Buyer Personas (With Real-Life Examples)

You know your business and services inside and out. You can speak passionately about the intricate details of your latest product or the advanced logistics behind your business model. You’ve scoped out the competition and understand the benefits that make your company stand out. But how well do you know your audience?

As a business owner or...

Megan Malone

Content Marketing, Inbound Marketing

June 07, 2018

madison/miles media Ranks as a Clutch Leader!

We are proud to share our recent success on Clutch’s platform. Clutch.co is a Washington, D.C.-based research, ratings and reviews marketplace. They collect reviews from companies’ past and present clients to obtain an accurate overview of their overall level of quality and performance.

Mario Medina

Websites, Content Marketing, News

September 21, 2017

How to Be Featured in a Google Answer Box

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.

Mario Medina

Content Marketing

March 13, 2017

8 Can't-Miss Content Marketing Conferences in 2017

Attending content marketing conferences and seminars has become an essential part of professional enrichment. Participating in these industry events is a great way for you and your team to stay ahead of the curve, learn the hottest industry trends and practices, and meet like-minded professionals.

To help you choose the right event, we've...

Sabiha Afrin

Content Marketing

August 22, 2016

Build a Strong Brand Image Using PR and Marketing

In today’s difficult business environment, creating a strong brand image means everything to your company. Our 24-hour-a-day news cycle makes it harder than ever to promote your brand in this insanely cluttered environment.

That’s why every business owner needs to build a strong foundation in order to achieve branding success. Using consumer PR...

Wendy Dessler

Content Marketing

August 11, 2016

8 Content Marketing Conferences You Can't Miss

Content marketing has certainly been "on trend" lately — and it shows no signs of slowing down as the year progresses. If you're like us, you may feel overwhelmed by the seemingly endless stream of conferences and "unmissable" events. It would be easy to spend more time doing professional development at conferences than putting your news skills...

Ariel Bailey

Content Marketing

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