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The madison/miles media Blog

May 16, 2019

How to Create a Marketing Map for Your Clients

 

You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.

Content Marketing Institute reports that 62% of the...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

April 15, 2019

What Is a Content Audit (And Why You Need One ASAP)

If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll...

Paula Felps

Content Marketing

April 12, 2019

Producing Content For the Buyer's Journey: Awareness Stage

In the past, marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.

According to...

Kylie Ora Lobell

Content Marketing

April 08, 2019

Get the Picture: How Infographics Can Improve Your Content Marketing Reach

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver...

Paula Felps

Content Marketing, Design, SEO

February 19, 2019

Blog Writing: How to Finish Stronger with Great Conclusions

I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that reltionship, what I remember most is how well it ended.

As it turns out, that’s not as unusual as it sounds. In his latest book, “When:...

Paula Felps

Content Marketing, Writing and Editing, Blogging

January 24, 2019

10 Proven Ways to Increase Website Traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways,...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, SEO, PPC

January 17, 2019

How to Get Started with Video Marketing

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future.

Just check out these incredible stats:

Kylie Ora Lobell

Content Marketing, Inbound Marketing

January 15, 2019

20 Ways to Find New Blog Post Ideas

Creating blog posts takes several hours from the beginning to the end.

You set aside one or a number of days coming up with blog post ideas. Then, you put together an editorial calendar, assign out the writing and editing of the posts, schedule them on your blog and promote them through email and social media. All in all, it can take several...

Kylie Ora Lobell

Content Marketing, Blogging

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