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The madison/miles media Blog

January 17, 2019

How to Get Started with Video Marketing

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future.

Just check out these incredible stats:

Kylie Ora Lobell

Inbound Marketing, Content Marketing

January 15, 2019

20 Ways to Find New Blog Post Ideas

Creating blog posts takes several hours from the beginning to the end.

You set aside one or a number of days coming up with blog post ideas. Then, you put together an editorial calendar, assign out the writing and editing of the posts, schedule them on your blog and promote them through email and social media. All in all, it can take several...

Kylie Ora Lobell

Blogging, Content Marketing

January 10, 2019

The Top Tools All Remote Marketing Teams Need

Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.

From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people...

Kylie Ora Lobell

Professional Development, Inbound Marketing, Content Marketing

January 03, 2019

Is Your Copy on Crutches? Don’t Let These Words Kill Your Content

When I was about five years old, my older brother taught me a brand new word, one I’d never heard uttered in our ultra-conservative home. He then encouraged me to go share this vocabulary addition with my mom and ask her what it meant.

Things didn’t go well.

In moments, just like Ralphie in “A Christmas Story,” my tongue was being lathered up...

Paula Felps

Content Marketing, Writing and Editing

December 31, 2018

12 Cost-Effective B2B Lead Generation Ideas

You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.

Kylie Ora Lobell

Inbound Marketing, Content Marketing

December 04, 2018

4 Benefits to Hiring a Local Digital Marketing Agency

You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites.

But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that's not in your...

Paula Felps

Inbound Marketing, Content Marketing

November 27, 2018

Your Content Marketing Strategy Isn't Working. Here’s Why.

You already know that a solid content marketing strategy is critical to your company’s success. Content marketing can help attract potential customers, make more sales, increase brand awareness and establish you as a leader in your niche.

However, so far, you just haven’t had any luck.

There are a number of different reasons why a content...

Kylie Ora Lobell

Content Marketing

November 15, 2018

How to Find the Right Social Media Marketing Company

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available. 

According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on...

Kylie Ora Lobell

Social Media, Content Marketing, Inbound Marketing

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