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The madison/miles media Blog

December 07, 2015

Blog Goals: How to Determine Whether Your Blog Is Working

After putting hours upon hours into idea generation, writing, editing and online promotion, do you ever stop and ask yourself: Is my blog working?

Jamie Friedlander

Blogging

September 10, 2015

Lessons in Long-Form Content from the Boy with Half a Brain 

How does reading from a screen affect our concentration, empathy and engagement with what we're reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.

For marketers, that has often translated into a preference for short, bite-sized...

Kristin Masters

Content Marketing, Writing and Editing, Blogging, Inbound Marketing

July 13, 2015

The Anatomy of an Amazing Blog Post

By now you know that the benefits of blogging are numerous and varied. Blogs create fresh content, optimize SEO, establish your brand, drive traffic to your site and provide an avenue to communicate with your audience. But just like most things, a blog post is only as good as the sum of its parts. Here we break down those said parts that make...

Kendall Clay Louis

Blogging

April 30, 2015

Understanding the Benefits of Blogging

Are you a social media holdout?

If you find Facebook frivolous and think Twitter is for twerps, you’re probably also skeptical about blogging. But your company stands to benefit from all these platforms — particularly blogging. So much more than “just” social media, blogs can also be powerful tools for brand positioning, thought leadership and...

Kristin Masters

Blogging

March 11, 2013

7 Ways to Get More Blog Traffic

Blogging has become almost a given these days for many companies — but just having one isn’t enough. If people don’t know that they can find great content on your blog (or that you even have one), they won’t visit it, and all your work on it will be for naught.

Mario Medina

Blogging

January 14, 2013

The Importnce of Proofreading

Proofreading matters. And we’re not just saying that because we get paid to care about commas and have been known to carry a Sharpie to the grocery store to correct the signage (for the last time, it’s 12 items or fewer, not less!).

Mario Medina

Writing and Editing, Blogging

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