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The madison/miles media Blog

February 19, 2019

Blog Writing: How to Finish Stronger with Great Conclusions

I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that reltionship, what I remember most is how well it ended.

As it turns out, that’s not as unusual as it sounds. In his latest book, “When:...

Paula Felps

Content Marketing, Writing and Editing, Blogging

January 29, 2019

10 Tips to Improve On-Page SEO

Marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic.

One way that has proven...

Kylie Ora Lobell

Blogging, SEO

January 15, 2019

20 Ways to Find New Blog Post Ideas

Creating blog posts takes several hours from the beginning to the end.

You set aside one or a number of days coming up with blog post ideas. Then, you put together an editorial calendar, assign out the writing and editing of the posts, schedule them on your blog and promote them through email and social media. All in all, it can take several...

Kylie Ora Lobell

Content Marketing, Blogging

November 08, 2018

The 10 Most Common Content Marketing Questions Answered

You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You've branded yourself and now you're open for business, hoping your business grows.

You’ve even been...

Geno Medina

Content Marketing, Writing and Editing, Blogging

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

February 02, 2017

5 Types of Blogs That Will Drive Traffic to Your Site

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog.

Not only do these blogs cover the topics I’m most interested in (journalism, health, art and...

Jamie Friedlander

Blogging

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Writing and Editing, Blogging, Inbound Marketing

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