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The madison/miles media Blog

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

February 02, 2017

5 Types of Blogs That Will Drive Traffic to Your Site

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog.

Not only do these blogs cover the topics I’m most interested in (journalism, health, art and...

Jamie Friedlander

Blogging

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Writing and Editing, Blogging, Inbound Marketing

July 14, 2016

How To Make Your Blog Popular in 6 Steps

As we’ve discussed many times on the madison/miles media blog, one of the most important components of an effective inbound marketing strategy is creating high-quality, unique content that will draw leads to your site.

Sure, you can create eBooks, whitepapers and podcasts, but one of the best ways to consistently draw potential leads to your...

Jamie Friedlander

Blogging, Inbound Marketing

June 09, 2016

How to Increase Blog Traffic: 5 Easy Ways to Get More Readers

So you have a blog, and you're ready to establish yourself as an industry expert, promote your brand and sell more products and services.

The problem is, your blog isn’t the only one out there in the blogosphere — and before potential customers can read it, they have to be able to find it.

In this crowded reality, how do you make your content...

Scotty Fletcher

Blogging, Inbound Marketing

December 07, 2015

Blog Goals: How to Determine Whether Your Blog Is Working

After putting hours upon hours into idea generation, writing, editing and online promotion, do you ever stop and ask yourself: Is my blog working?

Jamie Friedlander

Blogging

September 10, 2015

Lessons in Long-Form Content from the Boy with Half a Brain 

How does reading from a screen affect our concentration, empathy and engagement with what we're reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.

For marketers, that has often translated into a preference for short, bite-sized...

Kristin Masters

Content Marketing, Writing and Editing, Blogging, Inbound Marketing

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