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The madison/miles media Blog

May 08, 2018

My Strange Addiction: Why I Obtained All 16 HubSpot Certifications

How does that old saying go? The first step of recovery from a certification addiction is to step out of denial about it via a blog post? Yeah, something like that.

Daniel Berry

Inbound Marketing, HubSpot

March 29, 2018

Driving Success for Rainbow Muffler & Brake

Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and other inbound marketing offers. The company's marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.

Mario Medina

Inbound Marketing

February 24, 2018

Facebook Algorithm Change Killing Your Results? Here's What to Do

Facebook has started rolling out its newest algorithm change, and your business page is likely suffering because of it.

In an effort to improve users' experiences on the site, Facebook is beginning to prioritize family, friend and group posts in news feeds. (Over the past week, you might have noticed seeing more photos of your former neighbor's...

Camille Torres

Social Media

December 12, 2017

The Keys to Writing Effective Sales Emails

How many sales emails do you get each day? Now, be honest — how many do you actually open? And of those that you open, how many do you take action on?

Chances are high that your inbox is inundated with business, personal and sales offers each day, and so are the inboxes of your prospects and customers. A recent report by The Radicati Group...

Camille Torres

Email

September 21, 2017

How to Be Featured in a Google Answer Box

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.

Mario Medina

Content Marketing

March 20, 2017

Start at the Top: The Advantages of a Top-Down Sales Strategy

“Wait, you want me to call the president or CEO of the company? Oh, no way. I’m a salesperson. I talk to purchasing agents and buyers or managers, not presidents or CEOs.” That is the reaction many sales professionals have when they hear about top-down selling.

Adam Weiss

Sales Strategy

March 13, 2017

8 Can't-Miss Content Marketing Conferences in 2017

Attending content marketing conferences and seminars has become an essential part of professional enrichment. Participating in these industry events is a great way for you and your team to stay ahead of the curve, learn the hottest industry trends and practices, and meet like-minded professionals.

To help you choose the right event, we've...

Sabiha Afrin

Content Marketing

February 27, 2017

How to Create an Incredible First Impression with Your Website

Consumers decide whether to click "back" after seeing your website in seconds. In fact, according to Google's own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast!

Knowing this, it's crucial to put your business in the best possible light and encourage them to stay. Nail the...

Laura Kajpust

Websites, Design

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