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The madison/miles media Blog

March 11, 2019

How to Calculate and Use Marketing ROI

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to...

Paula Felps

Inbound Marketing, Sales Strategy, Sales Enablement

February 26, 2019

The Top 10 Social Media Trends for 2019

In 2019, social media is a vital marketing tool for business owners. It can help them achieve a number of goals like growing their audiences, increasing brand awareness, connecting to customers and ultimately bringing in more sales.

Just check out some of these social media stats:

  • Over 88% of all companies are using social media marketing
  • 90%...
Geno Medina

Social Media

February 21, 2019

How to Do Keyword Research for SEO

Google has become the mecca for search. Over the years, it has clobbered its competitors and become the number one trusted search engine on the planet.

Users around the world perform 3.5 billion Google searches daily. That’s 1.2 trillion searches globally each year. If you want to capture a portion of that audience, you have to stand out and...

Geno Medina

SEO

February 19, 2019

Blog Writing: How to Finish Stronger with Great Conclusions

I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that reltionship, what I remember most is how well it ended.

As it turns out, that’s not as unusual as it sounds. In his latest book, “When:...

Paula Felps

Content Marketing, Writing and Editing, Blogging

February 14, 2019

5 Social Media Tips for Small Businesses

Since the first social media site was launched in 1997, social media platforms have become a staple of modern life.

Need proof? Statista estimates that 2.77 billion people worldwide will log onto social media platforms in 2019. Plus, 30% of all time spent online goes toward social media interactions. As more people around the world become...

Geno Medina

Social Media

January 29, 2019

10 Tips to Improve On-Page SEO

Marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic.

One way that has proven...

Kylie Ora Lobell

Blogging, SEO

January 24, 2019

10 Proven Ways to Increase Website Traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways,...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, SEO, PPC

January 17, 2019

How to Get Started with Video Marketing

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future.

Just check out these incredible stats:

Kylie Ora Lobell

Content Marketing, Inbound Marketing

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