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The madison/miles media Blog

October 25, 2018

What to Look for in a Content Marketing Agency

Content. You can't live with it and you can't live without it.

Wait... can you live without it? Not if you're in marketing. But what is content, exactly? And what is content marketing? While we're at it, what does a good content marketing agency look like?

According to the Content Marketing Institute, "content marketing is a strategic marketing...

Paula Felps

Inbound Marketing, Content Marketing

October 23, 2018

What Are the Best Digital Marketing Agencies in Dallas-Fort Worth?

We all want the best things in life. When we’re craving pizza, what do we do? We bust out our phones and look up “the best pizza near me.” When we’re choosing between a dozen donuts at the office, which one do we take? The one with the tastiest-looking flavor. When we have three or more kids, which one is our favorite? The youngest, of course.

...

Daniel Berry

Inbound Marketing, Content Marketing

October 16, 2018

Visual Hierarchy in Graphic Design, Defined

A hierarchy, simply put, ranks the members of a group according to relative importance. For instance, in the military, a private who tells his commanding officer to drop and give him 20 will most likely find that demand going unmet. And when you enter an unfamiliar situation, hierarchies can tell you where to go first. You shouldn't approach...

Ben Carpenter

Design, Websites, Inbound Marketing

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Sales and Marketing Alignment, Sales Strategy, Inbound Marketing, Sales Enablement

October 04, 2018

5 Benefits of Hiring Journalists for Content Marketing

Journalism, like many industries, is in a state of flux, to put it mildly.

Newspapers across the nation — really, the companies that own them — are losing money faster than you can say “on the record.” Meanwhile, publishers, editors and managers within those newsrooms are enmeshed in a constant struggle that values profit — above all else — as...

Anna Caplan

Writing and Editing, Content Marketing

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Inbound Marketing, Content Marketing, Writing and Editing

September 27, 2018

How to Write a Sales Email (That Someone Actually Reads)

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.

A great sales email not...

Paula Felps

Sales Strategy, Writing and Editing

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

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