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The madison/miles media Blog

April 12, 2019

Producing Content For the Buyer's Journey: Awareness Stage

In the past, marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.

According to...

Kylie Ora Lobell

Content Marketing

April 10, 2019

How to Write a Compelling Customer Case Study

Case studies are an effective way to show prospects what your company has done for others and how you can help them achieve their objectives. Unlike reviews and testimonials — in which customers explain first-hand what it was like to do business with you —  case studies use a storytelling approach to demonstrate the success that customers had...

Kylie Ora Lobell

Sales Enablement

April 08, 2019

Get the Picture: How Infographics Can Improve Your Content Marketing Reach

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver...

Paula Felps

Content Marketing, Design, SEO

March 28, 2019

How to Create a B2B Social Media Strategy in 9 Easy Steps

Many B2B companies tend to focus on traditional methods of bringing in customers through paid advertising, trade shows and cold calling. But the fact is, like B2C companies, they should also be investing heavily in organic methods for attracting customers, like social media.

While B2B social media won’t operate exactly like B2C social media...

Kylie Ora Lobell

Social Media

March 21, 2019

How to Create a Powerful Sales Script to Improve Results

The title of Bob Franco’s 2016 book pretty much sums up the current state of sales. “Sales: The Hardest Easy Job In The World” emphasizes that while sales jobs are relatively easy to find, they’re not for the faint of heart. For employers, sales jobs are becoming increasingly harder to fill. According to The Wall Street Journal, sales careers ...

Paula Felps

Sales Enablement

March 15, 2019

8 Simple Steps for Writing an Amazing White Paper

As a business owner, you’re always trying to figure out ways to attract new prospects and turn them into loyal customers. It all starts with making them aware of your business by providing them with useful and interesting content like blog posts, videos, infographics and e-books. One popular form of content that has gained traction — especially...

Kylie Ora Lobell

Sales and Marketing Alignment

March 13, 2019

How to Get Started With Sales Enablement

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to.

The fault can’t really be placed on sales teams; without the proper tools to sell in this new environment, they...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

March 11, 2019

How to Calculate and Use Marketing ROI

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to...

Paula Felps

Inbound Marketing, Sales Strategy, Sales Enablement

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