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The madison/miles media Blog

August 09, 2018

How Does Pay Per Click (PPC) Work? A Beginner’s Guide

Pay Per Click advertising (PPC) is one of the most technologically intimidating forms of marketing. After all, it involves new platforms, endless rows of data and a hoard of three-letter acronyms like CPA, CPC, CPM, the other CPC, the third CPC and CTR.

Erin Gerginski

Inbound Marketing, PPC

August 07, 2018

10 Things You Need to Know for INBOUND 2018

It’s that time of year again. Summer is winding down, parents are craving that magical first day the kids go back to school and inbound marketers everywhere are preparing for HubSpot’s annual conference event: Inbound. More than 21,000 people attended it last year and even more are expected to show up for INBOUND 2018, which takes place...

Daniel Berry

Inbound Marketing, HubSpot

August 02, 2018

madison/miles media Wins Three APEX Awards

We are excited to announce that madison/miles media has won three APEX Awards for our work on Heartbeat magazine! Our team was awarded the following honors:

  • Grand Award in Design and Illustration for the May/June 2017 issue of Heartbeat
  • Grand Award in Writing for the article “Denied,” which appeared in the November/December 2017 issue of ...
Mario Medina

Writing and Editing, Design, News

July 26, 2018

madison/miles media Wins Communicator Award of Distinction

We are pleased to announce that madison/miles media has received the 2018 Communicator Award of Distinction for our work on the Smith System website! The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.

Mario Medina

Design, News

July 24, 2018

The Secret to Sales and Marketing Alignment: What Every CEO Needs to Know

ROI. It's a term most are familiar with, but very few can agree on. Marketers think it's one thing, salespeople think it's something else and C-levels think it's another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing, sales and...

Adam Weiss

Sales Strategy, Sales Enablement, Sales and Marketing Alignment

July 19, 2018

How Great Design Powers the Buyer’s Journey

Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

Ben Carpenter

Websites, Design, Inbound Marketing

June 07, 2018

madison/miles media Ranks as a Clutch Leader!

We are proud to share our recent success on Clutch’s platform. Clutch.co is a Washington, D.C.-based research, ratings and reviews marketplace. They collect reviews from companies’ past and present clients to obtain an accurate overview of their overall level of quality and performance.

Mario Medina

Websites, Content Marketing, News

May 31, 2018

4 Takeaways from Dan Tyre's Pipeline Generation Bootcamp

Coming from an editorial background, I didn’t know exactly what to expect from Dan Tyre’s Pipeline Generation Bootcamp. Our agency, madison/miles media, has done well at generating business, but we’re always interested in growing and learning new, more efficient ways to manage the process.

Mario Medina

Sales Strategy, HubSpot

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