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The madison/miles media Blog

Paula Felps

Paula Felps
Paula Felps is a staff writer and editor with madison/miles media who has written for a variety of print and digital publications. She is the author of multiple books and is owned by a 17-pound Boston terrier named Archie.

Recent Posts

July 08, 2019

5 Sales Enablement Trends to Watch in 2019

As the way customers buy products has changed, so has the way companies market to them. That, in turn, has changed the entire dynamic of the sales process, opening the door for new methods of selling and transforming the way that sales teams now approach their prospects. One of the biggest changes in recent years has been the growing popularity...

Paula Felps

Sales Enablement

July 02, 2019

7 Creative Ways to Use IGTV to Grow Your Business

If your company hasn’t dialed in to IGTV yet, you’re missing a great opportunity to increase your brand awareness, attract more followers and grow your business. In case you’re not familiar with it, IGTV isn’t some big, fancy new television network, but it is a great way to network with your followers.

IGTV stands for Instagram TV, and it’s an...

Paula Felps

Social Media

June 21, 2019

How to Use Account Based Marketing to Drive Business Success in 2019

Now that technology has allowed virtually every consumer experience to become more personalized, it’s not surprising that marketing has become more customized, too. Just as inbound marketers create a buyer’s journey that gives individual buyers the kind of content they're actively searching for, account based marketing, or ABM, is creating a...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

June 18, 2019

Influencer Marketing: How to Work With Social Media Influencers in 2019

As social media has become a necessary tool for communication — both in our personal lives and in the business world — it has created entirely new ways to reach customers and initiate conversations that weren’t possible two decades ago. One effective way to take advantage of the new marketing channels created through platforms like Facebook,...

Paula Felps

Social Media

June 14, 2019

5 Reasons You’re Losing Leads (And What You Can Do About It)

Sometimes, despite your best efforts, it seems like you’re spinning your wheels with your sales and marketing efforts. You’ve implemented what you feel is a strong sales enablement program, and you’ve been reasonably successful with it … until now.

Suddenly, it seems like that well-oiled sales enablement machine is grinding to a halt and you’re...

Paula Felps

Sales Enablement

June 12, 2019

7 Overlooked Content Marketing Tactics  That Will Fuel Your Business Growth

No matter how fabulous your product or service is, if you don't get your message out, you won’t drive traffic to your website… and you know what happens next. Nothing.

Even if you already know that content marketing can help you, there’s a significant difference between knowing content marketing is the solution and knowing how to create a solid...

Paula Felps
May 30, 2019

7 Key Elements of a Great Sales Enablement Strategy

In order for your sales enablement program to be successful, you or your content marketing agency need to have a well-thought-out strategy in place. This strategy will direct your efforts, keep you on track to reach your goals and help you see when (and where) you need to make adjustments.

Think of it like a business plan for your sales...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 24, 2019

How to Choose the Right Technology to Supercharge Your Sales Enablement Strategy

For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and digital marketing specialists in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

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