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The madison/miles media Blog

Paula Felps

Paula Felps
Paula Felps is a staff writer and editor with madison/miles media who has written for a variety of print and digital publications. She is the author of multiple books and is owned by a 17-pound Boston terrier named Archie.

Recent Posts

December 04, 2018

4 Benefits to Hiring a Local Digital Marketing Agency

You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites.

But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that's not in your...

Paula Felps

Inbound Marketing, Content Marketing

October 25, 2018

What to Look for in a Content Marketing Agency

Content. You can't live with it and you can't live without it.

Wait... can you live without it? Not if you're in marketing. But what is content, exactly? And what is content marketing? While we're at it, what does a good content marketing agency look like?

According to the Content Marketing Institute, "content marketing is a strategic marketing...

Paula Felps

Inbound Marketing, Content Marketing

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Inbound Marketing, Content Marketing, Writing and Editing

September 27, 2018

How to Write a Sales Email (That Someone Actually Reads)

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.

A great sales email not...

Paula Felps

Sales Strategy, Writing and Editing

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

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