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The madison/miles media Blog

Paula Felps

Paula Felps
Paula Felps is a staff writer and editor with madison/miles media who has written for a variety of print and digital publications. She is the author of multiple books and is owned by a 17-pound Boston terrier named Archie.

Recent Posts

April 15, 2019

What Is a Content Audit (And Why You Need One ASAP)

If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll...

Paula Felps

Content Marketing

April 08, 2019

Get the Picture: How Infographics Can Improve Your Content Marketing Reach

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver...

Paula Felps

Content Marketing, Design, SEO

March 21, 2019

How to Create a Powerful Sales Script to Improve Results

The title of Bob Franco’s 2016 book pretty much sums up the current state of sales. “Sales: The Hardest Easy Job In The World” emphasizes that while sales jobs are relatively easy to find, they’re not for the faint of heart. For employers, sales jobs are becoming increasingly harder to fill. According to The Wall Street Journal, sales careers ...

Paula Felps

Sales Enablement

March 13, 2019

How to Get Started With Sales Enablement

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to.

The fault can’t really be placed on sales teams; without the proper tools to sell in this new environment, they...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

March 11, 2019

How to Calculate and Use Marketing ROI

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to...

Paula Felps

Inbound Marketing, Sales Strategy, Sales Enablement

February 19, 2019

Blog Writing: How to Finish Stronger with Great Conclusions

I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that reltionship, what I remember most is how well it ended.

As it turns out, that’s not as unusual as it sounds. In his latest book, “When:...

Paula Felps

Content Marketing, Writing and Editing, Blogging

January 03, 2019

Is Your Copy on Crutches? Don’t Let These Words Kill Your Content

When I was about five years old, my older brother taught me a brand new word, one I’d never heard uttered in our ultra-conservative home. He then encouraged me to go share this vocabulary addition with my mom and ask her what it meant.

Things didn’t go well.

In moments, just like Ralphie in “A Christmas Story,” my tongue was being lathered up...

Paula Felps

Content Marketing, Writing and Editing

December 04, 2018

4 Benefits to Hiring a Local Digital Marketing Agency

You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites.

But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that's not in your...

Paula Felps

Content Marketing, Inbound Marketing

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