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The madison/miles media Blog

Paula Felps

Paula Felps
Paula Felps is a staff writer and editor with madison/miles media who has written for a variety of print and digital publications. She is the author of multiple books and is owned by a 17-pound Boston terrier named Archie.

Recent Posts

June 14, 2019

5 Reasons You’re Losing Leads (And What You Can Do About It)

Sometimes, despite your best efforts, it seems like you’re spinning your wheels with your sales and marketing efforts. You’ve implemented what you feel is a strong sales enablement program, and you’ve been reasonably successful with it … until now.

Suddenly, it seems like that well-oiled sales enablement machine is grinding to a halt and you’re...

Paula Felps

Sales Enablement

June 12, 2019

7 Overlooked Content Marketing Tactics  That Will Fuel Your Business Growth

No matter how fabulous your product or service is, if you don't get your message out, you won’t drive traffic to your website… and you know what happens next. Nothing.

Even if you already know that content marketing can help you, there’s a significant difference between knowing content marketing is the solution and knowing how to create a solid...

Paula Felps
May 30, 2019

7 Key Elements of a Great Sales Enablement Strategy

In order for your sales enablement program to be successful, you need to have a well-thought-out strategy in place. This strategy will direct your efforts, keep you on track to reach your goals and help you see when (and where) you need to make adjustments.

Think of it like a business plan for your sales enablement program. You wouldn’t start a...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 24, 2019

How to Choose the Right Technology to Supercharge Your Sales Enablement Strategy

For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and marketing teams in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology to bring...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 17, 2019

7 Types of Sales Enablement Content to Win More Deals [Infographic]

Sales enablement has moved up the list of priorities for many marketing companies. In its State of Inbound 2018 report, HubSpot noted that 37% of marketing leaders placed it as one of their top initiatives, as it has provided companies with a more efficient and effective approach to the traditional sales process.

When it comes to understanding...

Paula Felps
April 24, 2019

How to Make the Most of Your CRM Platform in 2019

The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on results that drive revenue and boost your overall...

Paula Felps

HubSpot

April 15, 2019

What Is a Content Audit (And Why You Need One ASAP)

If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll...

Paula Felps

Content Marketing

April 08, 2019

Get the Picture: How Infographics Can Improve Your Content Marketing Reach

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver...

Paula Felps

Content Marketing, Design, SEO

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