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The madison/miles media Blog

Melanie Medina

Melanie Medina
Senior Creative Specialist Melanie Medina is a writing fool. Her favorite stories to tell? Anything related to health care. She spins her writing into feature articles, blog posts, speeches and video scripts. She likes almost any song in ¾.

Recent Posts

September 04, 2018

What the Best Medical Marketing Agencies Look Like

Finding the right marketing agency to partner with is challenging, especially for healthcare providers. No two practices are alike, and monumental changes are taking place not only in healthcare reform, but also in the patient journey.

Whether you’re leading a private practice, surgery center, home health service or health system, or you serve...

Melanie Medina

Content Marketing, Health Care

February 13, 2017

The Do's & Don’ts of Social Media for Health Care

If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing with great content.

Melanie Medina

Health Care

November 30, 2015

8 Physicians (and Practices) Who Are Winning at Social Media

There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this:

Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician...

Melanie Medina

Social Media, Health Care

November 09, 2015

How Physicians Can Use Inbound Marketing

To put it scientifically: It’s hard out there for a doc.

Melanie Medina

Inbound Marketing, Health Care

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