The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.
Smart content marketers know the importance of ranking high in search results.
What’s better than an attention-grabbling headline? An attention-grabbing headline coupled with powerful imagery.
Identifying pain points is the jumping off point for conversation. When you pay attention to what customers are saying, you're able to better understand how your products and services help — and by extenstion, you're able to provide engaging content that informs readers and solves their problems.
Media companies and content marketers alike are turning to long-form content to capture readers’ attention.
The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a page is a better indicator of audience engagement than counting clicks per page.
Does your content reek of sales pitch?
As we’ve discussed before, when customers get a whiff of content that's all about you, they run in the other direction. In fact, Forbes columnist Christine Comaford calls “content that’s too branded” the No. 1 mistake marketers make. Content should be natural, objective and unbiased, and provide value to...
Maybe you’re a David in an industry of Goliath competitors, searching for your metaphorical slingshot.
Small businesses and startups often have to “fake it until they make it” — marketing automation allows them to do just that. These solutions help independent companies operate like larger enterprises by getting specific messaging in front of...
Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how to produce content that balances creativity and commerce by embracing failure, pushing limits and continuously testing new possibilities. Marketers...