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The madison/miles media Blog

Laura Kajpust

Laura Kajpust
Laura is a designer, developer, and illustrator because learning one thing seemed way too boring. While technology is easy, she still can't cook anything requiring more than three ingredients. Fortunately, her husband and dog are not very picky (except on weekends).
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Recent Posts

January 28, 2016

5 Tips for Effective Customer- Focused Marketing Design

You like the design — but do your customers? Art and design are subjective, but it's still possible to analyze them objectively. Even if you think the design for your company's marketing initiatives looks great, take a moment to check if it’s on target. Is this something that will look great to your customers? Here are five things to consider.

Laura Kajpust


December 17, 2015

7 Secrets to Collaborating with Developers

Developers: They sometimes dress funny and often use words like "algorithm," "cascading style sheets" and "meta tags." If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers can avoid frustration,...

Laura Kajpust

Websites, Design

November 23, 2015

5 Ways to Create an Irresistible Brand Identity

Brand identity is about more than just "how your stuff looks." It's part of everything your brand does, including the content you post on your website, the social media messages you deliver, the design choices you make, and more.

So what else factors into your brand identity — and how can you make sure that customers absolutely love it?...

Laura Kajpust


October 29, 2015

How to Use Google Analytics to Increase Engagement

Your site has plenty of data from Google Analytics. You know your way around the numbers. But how do you translate this knowledge into action, and make your site perform better? Here's a helpful primer on using this powerful data to increase visitor engagement.

Laura Kajpust

Websites, SEO

October 05, 2015

Are You Setting Realistic SEO Expectations?

Publishing a new blog post won't instantly get it on the first page of Google's search engine results. Even if you do all your search engine optimization (SEO) right, it could take quite awhile to get your content in good ranks. That's why it's important for your organization to set expectations straight — this way, no one on your team is...

Laura Kajpust


August 31, 2015

Google Analytics Basics: What Every Marketer Must Know

You installed your Google Analytics tracking code, but ... now what? Never fear if the dashboard appears intimidating: It's easier to understand than it looks. Let's go over the basics of Google Analytics and get you on the right track for success.

Laura Kajpust


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