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The madison/miles media Blog

Laura Kajpust

Laura Kajpust
Laura is a former madison/miles media team member.
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Recent Posts

February 27, 2017

How to Create an Incredible First Impression with Your Website

Consumers decide whether to click "back" after seeing your website in seconds. In fact, according to Google's own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast!

Knowing this, it's crucial to put your business in the best possible light and encourage them to stay. Nail the...

Laura Kajpust

Websites, Design

February 09, 2017

Should Your Business Switch to HubSpot's CMS?

You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a "content optimization system" or COS, but it's essentially the same thing.) And it just might be a great choice if you're looking to take your marketing...

Laura Kajpust


January 30, 2017

The 10 Best Books for Graphic Designers

In order to be a really great designer, you need to be constantly learning. What better place to start than with some good books? Here are 10 of the best books for graphic designers and other creative pros, across a number of different topics — from psychology and typography to communication and productivity.

Laura Kajpust


July 28, 2016

Cross-Browser Compatibility: What it Means for Your Business

The idea behind cross-browser compatibility is simple: ensure your website looks the same across all browsers. Seems common sense to be a desired outcome, right? Still, instead of tossing the phrase around when it comes debugging time, it's important to understand the full meaning behind it.

Why are they different? What do these differences...

Laura Kajpust

Websites, Design

June 20, 2016

3 Key Ingredients to Creative Flow (and Getting Stuff Done)

Let me be the first to admit I have a major problem: I am absolutely awful at starting personal projects and not finishing them. Illustrations get half-way done and abandoned, comics get to the home stretch and then disappear … Why do I let these things happen?

What keeps going wrong? It pains me, but I seem unable to stop, like a compulsive...

Laura Kajpust
May 09, 2016

Building a Passionate Brand Begins with Team Engagement

Your team members are smart, capable and hard-working, but they just don't seem to be that into their jobs — and you're worried that their lack of enthusiasm may spill over into your company's messaging.

What's missing here? Passion.

Passionate companies are the ones who've built team engagement right into their company DNA. Enthusiasm, energy...

Laura Kajpust


April 28, 2016

The Complete Website Launch Checklist

After the long process of writing copy, designing, and developing, is it time to finally launch your new website? When is the "right" time? What do you need to double-check?

It's easy to get overwhelmed; after, all, there's a ton to do! Having an organized list helps a lot. Run through each step of this website launch checklist to ensure you've...

Laura Kajpust


April 25, 2016

How Consumers Use Content During the Buyer's Journey [Infographic]

There are lot of steps involved for a consume before they decide what product or service to play. Content marketing can play a big part in helping buyers along the way! Here are some facts to explain how consumers get their answers and, perhaps more importantly, where your business or brand fits into the equation.

Laura Kajpust

Inbound Marketing

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