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The madison/miles media Blog

Kylie Ora Lobell

Kylie Ora Lobell
Kylie Ora Lobell is a magazine editor and marketing coordinator for madison/miles media. She has written for a number of marketing blogs, including Convince and Convert, CMO and Marketo.

Recent Posts

January 10, 2019

The Top Tools All Remote Marketing Teams Need

Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.

From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, Professional Development

December 31, 2018

12 Cost-Effective B2B Lead Generation Ideas

You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.

Kylie Ora Lobell

Content Marketing, Inbound Marketing

December 27, 2018

7 Best Practices for Sales Sequences

If you work in marketing or sales, you’re probably already familiar with sales sequences.

Sequences are the series of actions a salesperson takes to brings leads into the funnel and eventually turn them into buyers. They include phone calls, emails, in-person meetings, live demos and other touchpoints where salespeople and leads interact. They...

Kylie Ora Lobell

Email, Sales Strategy

December 20, 2018

'Twas the Night Before Q1… How to Plan Now for Your Company’s Success in 2019

'Twas the night before Q1,

And all through your biz, 

Not a worker was stirring,

Not even your intern, that smart wiz.

Social media posts were scheduled with care,

In hopes that followers soon would be there.

The buyers were snuggled asleep in their beds,

While visions of savings danced through their heads.

Kylie Ora Lobell

Sales and Marketing Alignment

November 27, 2018

Your Content Marketing Strategy Isn't Working. Here’s Why.

You already know that a solid content marketing strategy is critical to your company’s success. Content marketing can help attract potential customers, make more sales, increase brand awareness and establish you as a leader in your niche.

However, so far, you just haven’t had any luck.

There are a number of different reasons why a content...

Kylie Ora Lobell

Content Marketing

November 21, 2018

7 Things We’re Thankful for at madison/miles media

Once again, Thanksgiving is here. It’s a time for hanging out with your family and friends, eating delicious turkey, stuffing, mashed potatoes and cranberry sauce, watching the Macy’s parade and learning about our country’s history. It’s also a chance to reflect upon what you’re thankful for in your life.

Here at madison/miles media, we are...

Kylie Ora Lobell

Inbound Marketing, Professional Development

November 15, 2018

How to Find the Right Social Media Marketing Company

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available. 

According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on...

Kylie Ora Lobell

Social Media, Content Marketing, Inbound Marketing

November 13, 2018

10 Marketing Trends to Embrace in 2019

Don’t look now, but the new year is nearly here. If you’re a marketer, it’s time to start thinking about what marketing trends are coming up.

You always need to be on top of emerging marketing trends to stay ahead of the competition, find interesting and new ways to reach your clients, customers and followers — as well as establish yourself as...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

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