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The madison/miles media Blog

Kylie Ora Lobell

Kylie Ora Lobell
Kylie Ora Lobell is a magazine editor and marketing coordinator for madison/miles media. She has written for a number of marketing blogs, including Convince and Convert, CMO and Marketo.

Recent Posts

March 15, 2019

8 Simple Steps for Writing an Amazing White Paper

As a business owner, you’re always trying to figure out ways to attract new prospects and turn them into loyal customers. It all starts with making them aware of your business by providing them with useful and interesting content like blog posts, videos, infographics and e-books. One popular form of content that has gained traction — especially...

Kylie Ora Lobell

Sales and Marketing Alignment

January 29, 2019

10 Tips to Improve On-Page SEO

Marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic.

One way that has proven...

Kylie Ora Lobell

Blogging, SEO

January 24, 2019

10 Proven Ways to Increase Website Traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways,...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, SEO, PPC

January 17, 2019

How to Get Started with Video Marketing

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future.

Just check out these incredible stats:

Kylie Ora Lobell

Content Marketing, Inbound Marketing

January 15, 2019

20 Ways to Find New Blog Post Ideas

Creating blog posts takes several hours from the beginning to the end.

You set aside one or a number of days coming up with blog post ideas. Then, you put together an editorial calendar, assign out the writing and editing of the posts, schedule them on your blog and promote them through email and social media. All in all, it can take several...

Kylie Ora Lobell

Content Marketing, Blogging

January 10, 2019

The Top Tools All Remote Marketing Teams Need

Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.

From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, Professional Development

December 31, 2018

12 Cost-Effective B2B Lead Generation Ideas

You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.

Kylie Ora Lobell

Content Marketing, Inbound Marketing

December 27, 2018

7 Best Practices for Sales Sequences

If you work in marketing or sales, you’re probably already familiar with sales sequences.

Sequences are the series of actions a salesperson takes to brings leads into the funnel and eventually turn them into buyers. They include phone calls, emails, in-person meetings, live demos and other touchpoints where salespeople and leads interact. They...

Kylie Ora Lobell

Email, Sales Strategy

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