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The madison/miles media Blog

Kylie Ora Lobell

Kylie Ora Lobell
Kylie Ora Lobell is a magazine editor and marketing coordinator for madison/miles media. She has written for a number of marketing blogs, including Convince and Convert, CMO and Marketo.

Recent Posts

July 15, 2019

5 Steps to Develop a Killer Video Marketing Strategy

Back in the day, when people wanted to find out what was going on in the world or entertain themselves, they would open up a newspaper or switch on the television. Now, people are crunched for time and want access to quick information, so they are turning to online video instead. 

Kylie Ora Lobell


May 16, 2019

How to Create a Marketing Map for Your Clients


You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.

Content Marketing Institute reports that 62% of the...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

April 12, 2019

Producing Content For the Buyer's Journey: Awareness Stage

In the past, digital marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.


Kylie Ora Lobell

Content Marketing

April 10, 2019

How to Write a Compelling Customer Case Study

Case studies are an effective way to show prospects what your company has done for others and how you can help them achieve their objectives. Unlike reviews and testimonials — in which customers explain first-hand what it was like to do business with you —  case studies use a storytelling approach to demonstrate the success that customers had...

Kylie Ora Lobell

Sales Enablement

March 28, 2019

How to Create a B2B Social Media Strategy in 9 Easy Steps

Many B2B companies tend to focus on traditional methods of bringing in customers through paid advertising, trade shows and cold calling. But the fact is, like B2C companies, they should also be investing heavily in organic methods for attracting customers, like SEO and social media.

While B2B social media won’t operate exactly like B2C social...

Kylie Ora Lobell

Social Media

March 15, 2019

8 Simple Steps for Writing an Amazing White Paper

As a business owner, you’re always trying to figure out ways to attract new prospects and turn them into loyal customers. It all starts with making them aware of your business by providing them with useful and interesting content like blog posts, videos, infographics and e-books. One popular form of content that has gained traction — especially...

Kylie Ora Lobell

Sales and Marketing Alignment

January 29, 2019

10 Tips to Improve On-Page SEO

Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic.

One way that has...

Kylie Ora Lobell

Blogging, SEO

January 24, 2019

10 Proven Ways to Increase Website Traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways,...

Kylie Ora Lobell

Content Marketing, Inbound Marketing, SEO, PPC

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