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The madison/miles media Blog

Ben Carpenter

Ben Carpenter
As madison/miles media's art director, Ben puts his background in magazine and advertising design, film and video production, and print and digital delivery systems to good use. He lives in the Atlanta area with his wife and three kids.

Recent Posts

July 19, 2018

How Great Design Powers the Buyer’s Journey

Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

Ben Carpenter

Websites, Design, Inbound Marketing

February 08, 2016

The Best Google Web Fonts: A Designer’s Perspective

Over the past few years, Google Fonts has grown and evolved into one of the top sources for typefaces. It’s free, it’s easy — and it’s loaded with fonts of mediocre quality. (We’re designers we’re allowed to judge.) That said, it’s popular for a reason, and there are some really nice options available.

Ben Carpenter

Websites, Design

January 14, 2016

What Is Good Design? It’s ...

“Good design is as little design as possible.”

When Dieter Rams, the famed German industrial designer, listed his ten principles for good design, he saved this one for last. It’s the principle that best sums up his design philosophy of “weniger, aber besser,” or “less, but better.” Rams’ first nine principles of good design inform our...

Ben Carpenter


October 21, 2015

What Makes a Great Logo?

Your logo, just as much as — and maybe even more than — your company’s name, represents who you are, what you do and how you do it. So you need to make sure your logo is the best it can be.

Your logo is quite often the first impression you’ll make on a prospective customer. And you know what they say about first impressions. I can’t remember — ...

Ben Carpenter


September 03, 2015

Designing Great CTAs, Landing Pages and Thank You Pages

Clear, simple and consistently on-brand design helps move your prospective customers down the slide from strangers to promoters.

In fact, design is an often-overlooked but critically important factor in inbound marketing, especially when converting your visitors (people just learning about your business) to leads (potential customers who have...

Ben Carpenter

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