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The madison/miles media Blog

Adam Weiss

Adam Weiss
Adam is a business development and sales-and-marketing expert who has spent more than two decades in the media industry. As the manager of content and advertising portfolios for local, national and international associations, he has launched tradeshow advertising venues; overseen ad sales into countless publications; launched and published digital magazines and annual directories; and developed new sources of ongoing advertising revenue for clients.

Recent Posts

November 16, 2015

How Magazine Supplements Can Boost Sales

Right now, many organizations that sell traditional advertising are struggling — especially if they're selling advertising into print magazines. If you’re in this boat, you’re not alone.

But don’t jump overboard.

While it's true that many buyers have already moved or may want to move their dollars from legacy platforms into new platforms, there...

Adam Weiss

Sales Strategy

October 26, 2015

How to Evaluate Ad Revenue Potential

When evaluating a possible ad sales opportunity, whether it’s for a website or a magazine, it’s important to figure out what the absolute most you could make in ad sales is. We call this figuring out what your universe is worth; it's also referred to as evaluating your total ad revenue potential.

Adam Weiss

Sales Strategy

September 28, 2015

How (and Why) to Use Package Selling for Ad Sales

Over the course of my career, I've often found myself in the underdog role, selling against some large competitors. In order to succeed, this position has forced me to think outside of the box. The most successful approach for me has been the use of package selling as a way to differentiate myself from competitors — and to generate much higher...

Adam Weiss

Sales Strategy

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