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The madison/miles media Blog

October 09, 2018

How to Qualify Leads with Long-Term Revenue In Mind

Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.

Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active...

Luca Mastrorocco

Sales and Marketing Alignment, Sales Strategy, Inbound Marketing, Sales Enablement

October 04, 2018

5 Benefits of Hiring Journalists for Content Marketing

Journalism, like many industries, is in a state of flux, to put it mildly.

Newspapers across the nation — really, the companies that own them — are losing money faster than you can say “on the record.” Meanwhile, publishers, editors and managers within those newsrooms are enmeshed in a constant struggle that values profit — above all else — as...

Anna Caplan

Writing and Editing, Content Marketing

October 02, 2018

Explosive Growth: Building a Content Marketing Plan That Works

The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.  

As traditional advertising has...

Paula Felps

Inbound Marketing, Content Marketing, Writing and Editing

September 27, 2018

How to Write a Sales Email (That Someone Actually Reads)

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.

A great sales email not...

Paula Felps

Sales Strategy, Writing and Editing

September 25, 2018

Content Promotion Success Story: Rainbow Muffler & Brake

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.

According to the Content Marketing Institute, “content marketing generates over three times as...

Daniel Berry

Content Marketing, Blogging, Inbound Marketing

September 20, 2018

HubSpot Workflows: Best Types and Best Practices

“Hey, girl, did you know I’ve created dozens of workflows in HubSpot?”

While this probably isn’t the best pick-up line out there, it might be nice to hear if you’re looking for someone to help your company with lead nurturing. (As long as you remove the “girl” part.)

Why? Because workflows can seem like a daunting task at first. After all,...

Daniel Berry

HubSpot, Inbound Marketing

September 18, 2018

How to Interview Someone — and What Questions to Ask

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:

  • It can add new perspective to a topic
  • It gives you an excellent reason to reach out to influencers and leaders in your space
  • It can help expand...
Paula Felps

Content Marketing, Writing and Editing, Blogging

September 11, 2018

The Future of Inbound: What We Learned at #INBOUND18

Each year, thousands of people who are passionate about marketing, selling and delighting customers come together for one of the largest inbound marketing events of the year — INBOUND. 

Like many exceptional things,...

Megan Malone

HubSpot, Inbound Marketing

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