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The madison/miles media Blog

June 12, 2019

7 Overlooked Content Marketing Tactics  That Will Fuel Your Business Growth

No matter how fabulous your product or service is, if you don't get your message out, you won’t drive traffic to your website… and you know what happens next. Nothing.

Even if you already know that content marketing can help you, there’s a significant difference between knowing content marketing is the solution and knowing how to create a solid...

Paula Felps
May 30, 2019

7 Key Elements of a Great Sales Enablement Strategy

In order for your sales enablement program to be successful, you need to have a well-thought-out strategy in place. This strategy will direct your efforts, keep you on track to reach your goals and help you see when (and where) you need to make adjustments.

Think of it like a business plan for your sales enablement program. You wouldn’t start a...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 24, 2019

How to Choose the Right Technology to Supercharge Your Sales Enablement Strategy

For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and marketing teams in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology to bring...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

May 17, 2019

7 Types of Sales Enablement Content to Win More Deals [Infographic]

Sales enablement has moved up the list of priorities for many marketing companies. In its State of Inbound 2018 report, HubSpot noted that 37% of marketing leaders placed it as one of their top initiatives, as it has provided companies with a more efficient and effective approach to the traditional sales process.

When it comes to understanding...

Paula Felps
May 16, 2019

How to Create a Marketing Map for Your Clients

 

You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.

Content Marketing Institute reports that 62% of the...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

April 24, 2019

How to Make the Most of Your CRM Platform in 2019

The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on results that drive revenue and boost your overall...

Paula Felps

HubSpot

April 15, 2019

What Is a Content Audit (And Why You Need One ASAP)

If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll...

Paula Felps

Content Marketing

April 12, 2019

Producing Content For the Buyer's Journey: Awareness Stage

In the past, marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.

According to...

Kylie Ora Lobell

Content Marketing

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