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The madison/miles media Blog

May 17, 2019

7 Types of Sales Enablement Content to Win More Deals [Infographic]

Sales enablement has moved up the list of priorities for many marketing companies. In its State of Inbound 2018 report, HubSpot noted that 37% of marketing leaders placed it as one of their top initiatives, as it has provided companies with a more efficient and effective approach to the traditional sales process.

When it comes to understanding...

Paula Felps
May 16, 2019

How to Create a Marketing Map for Your Clients

 

You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.

Content Marketing Institute reports that 62% of the...

Kylie Ora Lobell

Content Marketing, Inbound Marketing

April 24, 2019

How to Make the Most of Your CRM Platform in 2019

The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on results that drive revenue and boost your overall...

Paula Felps

HubSpot

April 15, 2019

What Is a Content Audit (And Why You Need One ASAP)

If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll...

Paula Felps

Content Marketing

April 12, 2019

Producing Content For the Buyer's Journey: Awareness Stage

In the past, marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.

According to...

Kylie Ora Lobell

Content Marketing

April 10, 2019

How to Write a Compelling Customer Case Study

Case studies are an effective way to show prospects what your company has done for others and how you can help them achieve their objectives. Unlike reviews and testimonials — in which customers explain first-hand what it was like to do business with you —  case studies use a storytelling approach to demonstrate the success that customers had...

Kylie Ora Lobell

Sales Enablement

April 08, 2019

Get the Picture: How Infographics Can Improve Your Content Marketing Reach

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver...

Paula Felps

Content Marketing, Design, SEO

March 28, 2019

How to Create a B2B Social Media Strategy in 9 Easy Steps

Many B2B companies tend to focus on traditional methods of bringing in customers through paid advertising, trade shows and cold calling. But the fact is, like B2C companies, they should also be investing heavily in organic methods for attracting customers, like social media.

While B2B social media won’t operate exactly like B2C social media...

Kylie Ora Lobell

Social Media

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