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The madison/miles media Blog

August 20, 2019

How to Generate Captivating Business Blog Posts

Blogging has the power to drive customers to your website. When done right, it is a highly effective form of inbound marketing that can attract leads and turn them into potential customers.

According to Codeless and DemandMetric, companies with blogs produce 67% more leads per month than those that do not blog. A blog can help your business...

madison/miles media

Writing and Editing, Blogging

July 15, 2019

5 Steps to Develop a Killer Video Marketing Strategy

Back in the day, when people wanted to find out what was going on in the world or entertain themselves, they would open up a newspaper or switch on the television. Now, people are crunched for time and want access to quick information, so they are turning to online video instead. 

Kylie Ora Lobell

Video

July 08, 2019

5 Sales Enablement Trends to Watch in 2019

As the way customers buy products has changed, so has the way companies market to them. That, in turn, has changed the entire dynamic of the sales process, opening the door for new methods of selling and transforming the way that sales teams now approach their prospects. One of the biggest changes in recent years has been the growing popularity...

Paula Felps

Sales Enablement

July 02, 2019

7 Creative Ways to Use IGTV to Grow Your Business

If your company hasn’t dialed in to IGTV yet, you’re missing a great opportunity to increase your brand awareness, attract more followers and grow your business. In case you’re not familiar with it, IGTV isn’t some big, fancy new television network, but it is a great way to network with your followers.

IGTV stands for Instagram TV, and it’s an...

Paula Felps

Social Media

June 27, 2019

5 Ways to Get the Most Out of LinkedIn Groups

Without looking at your profile, can you quickly answer the question, "What LinkedIn Groups are you in and how have they helped you lately?" If the answer is, “Huh, I haven’t really thought about it lately,” then it could be time for a fresh look at this aspect of your social media marketing strategy.

Mario Medina
June 21, 2019

How to Use Account Based Marketing to Drive Business Success in 2019

Now that technology has allowed virtually every consumer experience to become more personalized, it’s not surprising that marketing has become more customized, too. Just as inbound marketers create a buyer’s journey that gives individual buyers the kind of content they're actively searching for, account based marketing, or ABM, is creating a...

Paula Felps

Sales Enablement, Sales and Marketing Alignment

June 18, 2019

Influencer Marketing: How to Work With Social Media Influencers in 2019

As social media has become a necessary tool for communication — both in our personal lives and in the business world — it has created entirely new ways to reach customers and initiate conversations that weren’t possible two decades ago. One effective way to take advantage of the new marketing channels created through platforms like Facebook,...

Paula Felps

Social Media

June 14, 2019

5 Reasons You’re Losing Leads (And What You Can Do About It)

Sometimes, despite your best efforts, it seems like you’re spinning your wheels with your sales and marketing efforts. You’ve implemented what you feel is a strong sales enablement program, and you’ve been reasonably successful with it … until now.

Suddenly, it seems like that well-oiled sales enablement machine is grinding to a halt and you’re...

Paula Felps

Sales Enablement

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