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The madison/miles media Blog

April 06, 2015

What the Rise of Long-Form Content Means to You

Media companies and content marketers alike are turning to long-form content to capture readers’ attention.

The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a page is a better indicator of audience engagement than counting clicks per page.

Mario Medina

Writing and Editing

August 05, 2014

The Mistake That Could Alienate Your Audience

No matter how well you think you know your audience, don’t assume they own an iPad or that they’ve seen certain movies. In doing so, you risk alienating them or coming off as condescending.

Mario Medina

Writing and Editing

July 08, 2013

Why Good Editors Matter

Working with professional journalists is a key part of successful content marketing programs.

When companies deem their content marketing campaigns a failure, it’s often because they didn’t take them seriously enough in the first place to hire an expert. Getting trained journalists to spearhead your content efforts — not the 19-year-old intern...

Mario Medina

Writing and Editing

June 27, 2013

Confessions of a Freelance Writer

How to work with writers to get great copy every time.

Mario Medina

Writing and Editing

January 28, 2013

Don’t You Dare Utilize These Writing Tips

If today you utilized a paradigm shift to impact a client, resulting in an actionable agreeance, chances are you hail from corporate land. Every industry has its own lingo and jargon, and it’s important to use that when appropriate — but too many businesspeople write in stilted language that’s cold, convoluted and impersonal instead of clear,...

Mario Medina

Writing and Editing

January 14, 2013

The Importnce of Proofreading

Proofreading matters. And we’re not just saying that because we get paid to care about commas and have been known to carry a Sharpie to the grocery store to correct the signage (for the last time, it’s 12 items or fewer, not less!).

Mario Medina

Writing and Editing, Blogging

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