Video is a powerful tool for achieving your marketing goals. In the previous installment of this blog series, I covered why your organization should include video in your marketing plan. Here, I'll provide you with nine best practices I've learned for making great videos for marketing.
Today, video content is more important than ever for building your business and achieving your marketing goals.
My background is in direct-response marketing, both business-to-business and consumer, but my education was in photography, illustration and advertising design. Throughout my corporate career, every design gig ended up becoming a...
What if a single content marketing medium could increase your email click-through rates by 65% and keep people on your website about two minutes longer? And what if 75% of business executives consumed content in that medium at least weekly, while over half the whole population consumed it daily? (Source: HubSpot)
That miracle medium is video....
In the world of content marketing, video is the new black. And these days, you hardly need to spend a fortune to produce it yourself. Even if you're not the next Steven Spielberg — or the next Jeff Tice or Michael Carter — you can create great-looking, professional-quality in-house videos for your business by following these simple suggestions.
Few marketing tools are as versatile and effective as videos. Studies show that incorporating videos into your marketing mix can increase engagement, conversions and brand awareness. Even if you're shooting business casual or informal videos, the right equipment will give you a professional, polished finished product.
Check out this list of...
Videos aren't just for blender demonstrations anymore! Companies are adding videos to their marketing toolbox more and more frequently — and with good reason.
Americans love streaming video (we’re looking at you, Netflix and HBO Now!) and the love’s only growing stronger.
We recently explained why video should be in your content marketing mix, and why your video strategy should begin from within your own company. Here’s a recap:
