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The madison/miles media Blog

February 29, 2016

How to Use Instagram for Inbound Marketing

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.

Jamie Friedlander

Social Media, Content Marketing, Inbound Marketing

February 22, 2016

Learn Social Media Fundamentals with Hubspot Training

Sometimes, it needs to be said: Just because you have a personal Facebook account doesn't mean you're a social media expert. 

Ariel Bailey

Social Media

January 11, 2016

7 of the Best Facebook Brand Pages — And What They Can Teach You

If you’re like me, you’re very selective when it comes to which Facebook brand pages you follow. Some post waaaay too frequently (I’m looking at you, TIME), some try to be witty or edgy and fail, and some just don’t understand how to connect with their customers. (For example, that cringeworthy time Epicurious thought sharing recipes relating...

Jamie Friedlander

Social Media

November 30, 2015

8 Physicians (and Practices) Who Are Winning at Social Media

There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this:

Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician...

Melanie Medina

Social Media, Health Care

November 12, 2015

Why You Need to Create a LinkedIn Company Page

While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs.

Still not convinced?...

Ariel Bailey

Social Media, Inbound Marketing

September 21, 2015

A Handy 5-Step Checklist for Social Media Audits

The word “audit” may send your creative side into a tailspin, but these regular checkups are vital for the life of your social media strategy. In fact, some experts recommend quarterly evaluations. The findings can offer real value, unearthing what’s working, what’s not, what you can improve on, what to prioritize and what to leave on the back...

Mario Medina

Social Media

April 20, 2015

Which Social Media Platforms Are Right for Your Company?

Sometimes it feels like every time a bell rings, a social media platform gets its wings. It can be exhausting keeping up with them all and trying to figure out where your business belongs. For the answer to that, ask yourself what your goal is, who you want to reach and where those people are virtually hanging out. Here’s a quick primer on six...

Megan Malone

Social Media

April 09, 2015

Using Social Media Conversations to Determine Your Customers' Problems

Identifying pain points is the jumping off point for conversation. When you pay attention to what customers are saying, you're able to better understand how your products and services help — and by extenstion, you're able to provide engaging content that informs readers and solves their problems.

Mario Medina

Social Media

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