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The madison/miles media Blog

February 20, 2017

How to Use Pinterest for B2B Marketing

With over 70 million users, Pinterest has been getting plenty of attention from marketers. And now that the site has added a "Buy" button, B2C businesses are even more excited about the platform's potential. Meanwhile, some companies are asking if they should be using Pinterest for B2B marketing. 

The answer to that question depends largely on...

Kristin Masters

Social Media

January 19, 2017

Managing Social Media for Multi-Location Businesses

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations.

Does that mean your brand's social media presence should be...

Kristin Masters

Social Media

January 12, 2017

How to Do Social Media Audits

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers.

Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on...

Jamie Friedlander

Social Media

September 12, 2016

10 Content Ideas for Your Medical Practice’s Facebook Page

Once you have made the effort to create a Facebook page for your medical practice, the next challenge is regularly posting engaging information for the page’s fans. Keep the following list handy for quick and easy post ideas.

Laura Johnson

Social Media, Health Care

June 13, 2016

Why Yelp Matters to Health Care Professionals

Have you checked out your reviews on Yelp?

That’s right. The same site that allows individuals to post reviews of restaurants and beauty salons allows them to also post reviews of physicians.

Yes, we wonder if people truly can accurately evaluate the true quality of the medical services that they receive. But, like it or not, patients are...

Laura Johnson

Social Media, Inbound Marketing, Health Care

May 19, 2016

4 Reasons Why Twitter Is Right for You — and Why It's Not

From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world.

So apparently you can’t be successful today unless you embrace Twitter’s short-form...

JJ Lonsdale

Social Media, Inbound Marketing

April 18, 2016

How Does Social Media Impact SEO? 

Does social media activity affect your site's SEO rankings? I wish I could give you a black-and-white answer, and you could read just this first paragraph and then go on to the next web page in your browser, but the truth is, it depends.

JJ Lonsdale

Social Media, SEO

February 29, 2016

How to Use Instagram for Inbound Marketing

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.

Jamie Friedlander

Social Media, Content Marketing, Inbound Marketing

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