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The madison/miles media Blog

July 07, 2016

SEO Basics: How to Choose the Right Keywords

Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it's enough to make your head spin.

Keyword research is vital to any effective SEO campaign, and it's also an important underpinning of your content marketing strategy. If you ever want to win the internet, you've got to make...

Kristin Masters

Inbound Marketing, SEO

June 23, 2016

4 Link Building Lessons to Boost Your Website Traffic

The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm....

Kristin Masters

Inbound Marketing, SEO

June 13, 2016

Why Yelp Matters to Health Care Professionals

Have you checked out your reviews on Yelp?

That’s right. The same site that allows individuals to post reviews of restaurants and beauty salons allows them to also post reviews of physicians.

Yes, we wonder if people truly can accurately evaluate the true quality of the medical services that they receive. But, like it or not, patients are...

Laura Johnson

Social Media, Inbound Marketing, Health Care

June 09, 2016

How to Increase Blog Traffic: 5 Easy Ways to Get More Readers

So you have a blog, and you're ready to establish yourself as an industry expert, promote your brand and sell more products and services.

The problem is, your blog isn’t the only one out there in the blogosphere — and before potential customers can read it, they have to be able to find it.

In this crowded reality, how do you make your content...

Scotty Fletcher

Blogging, Inbound Marketing

June 02, 2016

The 6 Best Marketing Books for Inbound Gurus

For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to back in the '90s before Kindles...

Jamie Friedlander

Inbound Marketing

May 19, 2016

4 Reasons Why Twitter Is Right for You — and Why It's Not

From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world.

So apparently you can’t be successful today unless you embrace Twitter’s short-form...

JJ Lonsdale

Social Media, Inbound Marketing

May 05, 2016

The Essentials of a Great Editorial Calendar 

If you’re at all committed to producing great content, then you know you need an editorial calendar (also called a "content calendar"). But with the plethora of tools available today, how can you figure out the most efficient and effective system to keep your team on track?

JJ Lonsdale

Writing and Editing, Inbound Marketing

April 25, 2016

How Consumers Use Content During the Buyer's Journey [Infographic]

There are lot of steps involved for a consume before they decide what product or service to play. Content marketing can play a big part in helping buyers along the way! Here are some facts to explain how consumers get their answers and, perhaps more importantly, where your business or brand fits into the equation.

Laura Kajpust

Inbound Marketing

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