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The madison/miles media Blog

August 08, 2016

How and Why to Become Hubspot Certified

The inbound marketing platform HubSpot offers a range of certification programs, complete with extensive video training and study materials, that each culminate in an exam. 

Do you think it's worth your time to study for and take a lengthy test, in addition to your day-to-day responsibilities, just to put a line on your email signature and...

Ariel Bailey

Inbound Marketing

August 01, 2016

What Is HubSpot — and Does My Company Need it?

When I joined the team at madison/miles media, I had never heard of HubSpot. One of my first tasks as a creative specialist was to complete the HubSpot certification. This meant I would learn the ins and outs of HubSpot’s software.

At first, I thought taking an online course was the last thing I wanted to do – hadn’t I just taken enough courses...

Jamie Friedlander

Inbound Marketing

July 14, 2016

How To Make Your Blog Popular in 6 Steps

As we’ve discussed many times on the madison/miles media blog, one of the most important components of an effective inbound marketing strategy is creating high-quality, unique content that will draw leads to your site.

Sure, you can create eBooks, whitepapers and podcasts, but one of the best ways to consistently draw potential leads to your...

Jamie Friedlander

Blogging, Inbound Marketing

July 07, 2016

SEO Basics: How to Choose the Right Keywords

Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it's enough to make your head spin.

Keyword research is vital to any effective SEO campaign, and it's also an important underpinning of your content marketing strategy. If you ever want to win the internet, you've got to make...

Kristin Masters

Inbound Marketing, SEO

June 23, 2016

4 Link Building Lessons to Boost Your Website Traffic

The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm....

Kristin Masters

Inbound Marketing, SEO

June 13, 2016

Why Yelp Matters to Health Care Professionals

Have you checked out your reviews on Yelp?

That’s right. The same site that allows individuals to post reviews of restaurants and beauty salons allows them to also post reviews of physicians.

Yes, we wonder if people truly can accurately evaluate the true quality of the medical services that they receive. But, like it or not, patients are...

Laura Johnson

Social Media, Inbound Marketing, Health Care

June 09, 2016

How to Increase Blog Traffic: 5 Easy Ways to Get More Readers

So you have a blog, and you're ready to establish yourself as an industry expert, promote your brand and sell more products and services.

The problem is, your blog isn’t the only one out there in the blogosphere — and before potential customers can read it, they have to be able to find it.

In this crowded reality, how do you make your content...

Scotty Fletcher

Blogging, Inbound Marketing

June 02, 2016

The 6 Best Marketing Books for Inbound Gurus

For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to back in the '90s before Kindles...

Jamie Friedlander

Inbound Marketing

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