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The madison/miles media Blog

August 15, 2018

5 Things to Include in Your Influencer Marketing Strategy

With social media being one of the most effective ways to grow a brand in 2018, influencer marketing has logically been on the rise. In fact, according to Tapinfluence, influencer marketing delivers 11 times as much ROI as traditional forms of digital marketing.

If you haven’t included it in your marketing strategy, you might be missing out on...

Iryna Iurchenko

Social Media, Inbound Marketing

August 09, 2018

How Does Pay Per Click (PPC) Work? A Beginner’s Guide

Pay Per Click advertising (PPC) is one of the most technologically intimidating forms of marketing. After all, it involves new platforms, endless rows of data and a hoard of three-letter acronyms like CPA, CPC, CPM, the other CPC, the third CPC and CTR.

Erin Gerginski

Inbound Marketing, PPC

August 07, 2018

10 Things You Need to Know for INBOUND 2018

It’s that time of year again. Summer is winding down, parents are craving that magical first day the kids go back to school and inbound marketers everywhere are preparing for HubSpot’s annual conference event: Inbound. More than 21,000 people attended it last year and even more are expected to show up for INBOUND 2018, which takes place...

Daniel Berry

Inbound Marketing, HubSpot

July 19, 2018

How Great Design Powers the Buyer’s Journey

Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

Ben Carpenter

Websites, Design, Inbound Marketing

May 24, 2018

How Any Business Can Get More From Google AdWords (with Less Money)

If you’re new to AdWords and the world of paid search advertising, the amount of information out there can be overwhelming. There are countless tips and tricks floating around the internet, but we’ve found that a few simple and thoughtful suggestions go a long way.

Jason Holden

Inbound Marketing

May 08, 2018

My Strange Addiction: Why I Obtained All 16 HubSpot Certifications

How does that old saying go? The first step of recovery from a certification addiction is to step out of denial about it via a blog post? Yeah, something like that.

Daniel Berry

Inbound Marketing, HubSpot

March 29, 2018

Driving Success for Rainbow Muffler & Brake

Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and other inbound marketing offers. The company's marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.

Mario Medina

Inbound Marketing

January 16, 2017

Using Inbound Tactics to Get the Most from Your PPC Spend

Continuing to scale your company without going broke on sales and marketing costs — it’s an ongoing struggle in the world of business. That's where pay-per-click advertising (PPC) and inbound marketing come in.

JJ Lonsdale

Inbound Marketing

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