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The madison/miles media Blog

May 24, 2018

How Any Business Can Get More From Google AdWords (with Less Money)

If you’re new to AdWords and the world of paid search advertising, the amount of information out there can be overwhelming. There are countless tips and tricks floating around the internet, but we’ve found that a few simple and thoughtful suggestions go a long way.

Jason Holden

Inbound Marketing

May 08, 2018

My Strange Addiction: Why I Obtained All 16 HubSpot Certifications

How does that old saying go? The first step of recovery from a certification addiction is to step out of denial about it via a blog post? Yeah, something like that.

Daniel Berry

Inbound Marketing, HubSpot

March 29, 2018

Driving Success for Rainbow Muffler & Brake

Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and other inbound marketing offers. The company's marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.

Mario Medina

Inbound Marketing

January 16, 2017

Using Inbound Tactics to Get the Most from Your PPC Spend

Continuing to scale your company without going broke on sales and marketing costs — it’s an ongoing struggle in the world of business. That's where pay-per-click advertising (PPC) and inbound marketing come in.

JJ Lonsdale

Inbound Marketing

October 03, 2016

Improving Your Lead Conversion Rate with Inbound Marketing

More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates...

Kimberly Turner

Inbound Marketing

August 25, 2016

5 Steps to Getting Started with Inbound Sales

“Hi, can I speak to Jordan? Hi Jordan, this is Mike at ACME. I saw you were interested in our wireless network systems and I wanted to talk to you about that. Just so you know, our routers are ranked best-in-class and we’re having a Fourth of July weekend sale.”

What do you think? Would you like to keep talking to Mike, or do you wish that you...

JJ Lonsdale

Inbound Marketing, Sales Strategy

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Writing and Editing, Blogging, Inbound Marketing

August 08, 2016

How and Why to Become Hubspot Certified

The inbound marketing platform HubSpot offers a range of certification programs, complete with extensive video training and study materials, that each culminate in an exam. 

Do you think it's worth your time to study for and take a lengthy test, in addition to your day-to-day responsibilities, just to put a line on your email signature and...

Ariel Bailey

Inbound Marketing

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