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The madison/miles media Blog

February 01, 2016

How to Maximize Lead Conversion with CTA Design

If you've devoted any time to landing page design or paid any attention to your website's lead conversion rates, you know exactly how critical your call-to-action (CTA) buttons are. Every aspect of their appearance and placement can impact conversion rates. By optimizing your CTA button design, you can significantly improve lead conversion....

Kristin Masters

Design, Inbound Marketing

January 28, 2016

5 Tips for Effective Customer- Focused Marketing Design

You like the design — but do your customers? Art and design are subjective, but it's still possible to analyze them objectively. Even if you think the design for your company's marketing initiatives looks great, take a moment to check if it’s on target. Is this something that will look great to your customers? Here are five things to consider.

Laura Kajpust

Design

January 14, 2016

What Is Good Design? It’s ...

“Good design is as little design as possible.”

When Dieter Rams, the famed German industrial designer, listed his ten principles for good design, he saved this one for last. It’s the principle that best sums up his design philosophy of “weniger, aber besser,” or “less, but better.” Rams’ first nine principles of good design inform our...

Ben Carpenter

Design

December 17, 2015

7 Secrets to Collaborating with Developers

Developers: They sometimes dress funny and often use words like "algorithm," "cascading style sheets" and "meta tags." If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers can avoid frustration,...

Laura Kajpust

Websites, Design

November 23, 2015

5 Ways to Create an Irresistible Brand Identity

Brand identity is about more than just "how your stuff looks." It's part of everything your brand does, including the content you post on your website, the social media messages you deliver, the design choices you make, and more.

So what else factors into your brand identity — and how can you make sure that customers absolutely love it?...

Laura Kajpust

Design

October 21, 2015

What Makes a Great Logo?

Your logo, just as much as — and maybe even more than — your company’s name, represents who you are, what you do and how you do it. So you need to make sure your logo is the best it can be.

Your logo is quite often the first impression you’ll make on a prospective customer. And you know what they say about first impressions. I can’t remember — ...

Ben Carpenter

Design

September 17, 2015

Six Common Design Mistakes You Don't Want to Make

You've worked hard to write that white paper, eBook or blog post. Don't let all that work go to waste by making one of these six common design mistakes — any of which would do your brand a big disservice!

Whitney Holden

Design

May 14, 2015

Why Your Text Treatment Might Make People Sick — Literally

Can a font make a difference in the health of your communication efforts?

The topic of font has received plenty of attention from the health care community in recent years. In 2007, researchers from Harvard Medical School concluded that features like white space, lists, headings and larger fonts all helped patients understand the benefits and...

Kristin Masters

Design

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