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The madison/miles media Blog

February 27, 2017

How to Create an Incredible First Impression with Your Website

Consumers decide whether to click "back" after seeing your website in seconds. In fact, according to Google's own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast!

Knowing this, it's crucial to put your business in the best possible light and encourage them to stay. Nail the...

Laura Kajpust

Websites, Design

January 30, 2017

The 10 Best Books for Graphic Designers

In order to be a really great designer, you need to be constantly learning. What better place to start than with some good books? Here are 10 of the best books for graphic designers and other creative pros, across a number of different topics — from psychology and typography to communication and productivity.

Laura Kajpust

Design

July 28, 2016

Cross-Browser Compatibility: What it Means for Your Business

The idea behind cross-browser compatibility is simple: ensure your website looks the same across all browsers. Seems common sense to be a desired outcome, right? Still, instead of tossing the phrase around when it comes debugging time, it's important to understand the full meaning behind it.

Why are they different? What do these differences...

Laura Kajpust

Websites, Design

July 21, 2016

How to Get the Most from Your Designer

Maximizing communication with your graphic designer is the key to getting outstanding results. From kicking off a project with clear parameters to providing concise feedback, the way in which you communicate with your creative specialist will have a big impact on the outcome. Here, then, are five ways to make sure you get the most from your...

Whitney Holden

Design

March 07, 2016

Understanding Color Theory [Infographic]

Color theory isn’t just for painters and interior designers. It’s for anyone who wants to use the psychology of color to invoke specific emotions — that means you, marketers, business owners and brand leaders!

Understanding the meaning of individual colors and mixing them the right way in your product’s branding can make all the difference in...

Whitney Holden

Design

February 18, 2016

Visual Hierarchy in Graphic Design: Helping Readers Digest Content

While you may not consciously think much about visual hierarchy in graphic design, it's actually a critically important part of your company's content. Visual hierarchy is all about arranging and prioritizing elements in a way that creates order and communicates a coherent message. Without it, everything is as important as everything else —...

Whitney Holden

Design

February 15, 2016

Why You Need a Brand Standards Document

Imagine that you’re sitting down to watch the Big Game. As players file onto the field, you realize that their uniforms aren’t uniform. While some players stuck close to their team’s color palette, nobody is wearing exactly the same colors. Some diverged from team colors completely because they felt their color choice “looked better.” Numbers...

Whitney Holden

Design

February 08, 2016

The Best Google Web Fonts: A Designer's Perspective

Over the past few years, Google Fonts has grown and evolved into one of the top sources for typefaces. It’s free, it’s easy — and it’s loaded with fonts of mediocre quality. (We’re designers we’re allowed to judge.) That said, it’s popular for a reason, and there are some really nice options available.

Ben Carpenter

Websites, Design

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