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The madison/miles media Blog

January 25, 2016

Five Ways to Repurpose Content for Maximum Marketing ROI

When's the last time you sat down to write a blog post...only to helplessly stare at your screen? We've all been there, paralyzed with writer's block. After all, it's tough to keep coming up with brilliant new ideas, week after week! But the best content marketers don't actually come up with new ideas each week. Instead, they frequently...

Kristin Masters

Content Marketing

November 19, 2015

The 10 Best Content Marketing Blogs of 2015

As a content marketing pro, you're well versed in blogging. But how much time do you actually spend reading blogs instead of writing them? If you're searching for sources of inspiration and insight, then look no further. We've got quite a reading list for you!

Kristin Masters

Content Marketing, Inbound Marketing

November 05, 2015

4 Stellar Examples of Holiday Content Marketing

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

Mario Medina

Content Marketing

October 08, 2015

How to Shoot Videos Like a Pro

What if a single content marketing medium could increase your email click-through rates by 65% and keep people on your website about two minutes longer? And what if 75% of business executives consumed content in that medium at least weekly, while over half the whole population consumed it daily? (Source: HubSpot)

That miracle medium is video....

Kristin Masters

Content Marketing, Video

October 01, 2015

The Science of Perfect Blog Titles

Last month a scientific paper made (mostly short) headlines. Published in the Royal Society's Open Science journal, "The Advantages of Short Paper Titles" explores the correlation between title length and frequency of citation. For a quick overview of the study, listen to Scientific American's 60-Second Science podcast episode below.




Kristin Masters

Content Marketing

September 24, 2015

Failure to Launch: Why Your Content Marketing Program Hasn't Taken Off 

Stephen Colbert has always dreamed of being an astronaut. But Colbert has experienced a true failure to launch in that regard, and he'll have to settle for being a beloved comedian and heir to David Letterman's throne.

Unfortunately failure to launch isn't limited to space travel; it happens all the time in the realm of content marketing....

Kristin Masters

Content Marketing

September 10, 2015

Lessons in Long-Form Content from the Boy with Half a Brain 

How does reading from a screen affect our concentration, empathy and engagement with what we're reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.

For marketers, that has often translated into a preference for short, bite-sized...

Kristin Masters

Content Marketing, Writing and Editing, Blogging, Inbound Marketing

August 24, 2015

10 Top Podcasts for Marketers

The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.

Mario Medina

Content Marketing, Inbound Marketing

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