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The madison/miles media Blog

September 21, 2017

How to Be Featured in a Google Answer Box

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.

Mario Medina

Content Marketing

March 13, 2017

8 Can't-Miss Content Marketing Conferences in 2017

Attending content marketing conferences and seminars has become an essential part of professional enrichment. Participating in these industry events is a great way for you and your team to stay ahead of the curve, learn the hottest industry trends and practices, and meet like-minded professionals.

To help you choose the right event, we've...

Sabiha Afrin

Content Marketing

August 22, 2016

Build a Strong Brand Image Using PR and Marketing

In today’s difficult business environment, creating a strong brand image means everything to your company. Our 24-hour-a-day news cycle makes it harder than ever to promote your brand in this insanely cluttered environment.

That’s why every business owner needs to build a strong foundation in order to achieve branding success. Using consumer PR...

Wendy Dessler

Content Marketing

August 11, 2016

8 Content Marketing Conferences You Can't Miss

Content marketing has certainly been "on trend" lately — and it shows no signs of slowing down as the year progresses. If you're like us, you may feel overwhelmed by the seemingly endless stream of conferences and "unmissable" events. It would be easy to spend more time doing professional development at conferences than putting your news skills...

Ariel Bailey

Content Marketing

March 17, 2016

Four Content Marketing Lessons from Unconventional Storytellers

What's your story?

Trickier still, what's your company's story?

In the world of marketing, the ability to tell a compelling story is everything. Indeed, a knack for storytelling has again and again proven the hallmark of stellar content marketing campaigns. 

Looking for a little inspiration for creative ways to tell a story – your brand's...

Kristin Masters

Content Marketing

February 29, 2016

How to Use Instagram for Inbound Marketing

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.

Jamie Friedlander

Social Media, Content Marketing, Inbound Marketing

February 04, 2016

Four Content Marketing Lessons from Innovative Catalogues

The mail order catalogue perhaps represents the earliest form of content marketing. Following its debut in the United States more than 250 years ago, the catalogue remained largely unchanged through most of its history. The dawn of the Internet could have been the death knell for the catalogue, yet plenty of companies still embrace the form as...

Kristin Masters

Content Marketing

January 25, 2016

Five Ways to Repurpose Content for Maximum Marketing ROI

When's the last time you sat down to write a blog post...only to helplessly stare at your screen? We've all been there, paralyzed with writer's block. After all, it's tough to keep coming up with brilliant new ideas, week after week! But the best content marketers don't actually come up with new ideas each week. Instead, they frequently...

Kristin Masters

Content Marketing

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