Blogging has become almost a given these days for many companies — but just having one isn’t enough. If people don’t know that they can find great content on your blog (or that you even have one), they won’t visit it, and all your work on it will be for naught.
Proofreading matters. And we’re not just saying that because we get paid to care about commas and have been known to carry a Sharpie to the grocery store to correct the signage (for the last time, it’s 12 items or fewer, not less!).