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The madison/miles media Blog

September 19, 2016

Five Steps to Design a Killer Email Newsletter Layout

Your company's email newsletter has the potential to be an incredible lead generation tool.

If you want to be an email conversion commando, you'll need a killer email template. In the world of email marketing, a killer template doesn't incorporate all the latest shiny bells and whistles.  On the contrary, the best email newsletters follow these...

Kristin Masters

Email

September 12, 2016

10 Content Ideas for Your Medical Practice’s Facebook Page

Once you have made the effort to create a Facebook page for your medical practice, the next challenge is regularly posting engaging information for the page’s fans. Keep the following list handy for quick and easy post ideas.

Laura Johnson

Social Media, Health Care

September 08, 2016

Trial Closing: Four Benefits of Confirming Before the Close

Always be closing. ABC.

The sales mantra made popular by 1992’s Glengarry Glen Ross might seem like great advice. But in reality, trying to close too early will reduce your percentage of successful closes and leave you with a lot of missed opportunities.

Confirming the sale before the close — or trial closing, as it’s also called — sets you up...

Adam Weiss

Sales Strategy

August 29, 2016

How to Get Started with Lead Nurturing

Whether you’re a mom-and-pop business or an international enterprise, you’re going to have potential customers looking at your products and services, kicking the metaphorical tires to see if you meet their needs.

They might browse around your website, see what you’re saying (and what people are saying about you!) on social media, check a few...

JJ Lonsdale

Sales Strategy

August 26, 2016

Explaining RankBrain and How it Will and Won't Affect Your SEO

Every time Google comes out with another algorithm update, people seem to panic — and rightfully so. Many businesses have completely lost their rankings in an instant due to some of the changes Google has made over the last few years.

Some of them were justified due to websites using blackhat marketing tactics and some of them were just...

Sophorn Chhay

SEO

August 25, 2016

5 Steps to Getting Started with Inbound Sales

“Hi, can I speak to Jordan? Hi Jordan, this is Mike at ACME. I saw you were interested in our wireless network systems and I wanted to talk to you about that. Just so you know, our routers are ranked best-in-class and we’re having a Fourth of July weekend sale.”

What do you think? Would you like to keep talking to Mike, or do you wish that you...

JJ Lonsdale

Inbound Marketing, Sales Strategy

August 22, 2016

Build a Strong Brand Image Using PR and Marketing

In today’s difficult business environment, creating a strong brand image means everything to your company. Our 24-hour-a-day news cycle makes it harder than ever to promote your brand in this insanely cluttered environment.

That’s why every business owner needs to build a strong foundation in order to achieve branding success. Using consumer PR...

Wendy Dessler

Content Marketing

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Writing and Editing, Blogging, Inbound Marketing

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