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The madison/miles media Blog

February 13, 2017

The Do's & Don’ts of Social Media for Health Care

If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing with great content.

Melanie Medina

Health Care

February 09, 2017

Should Your Business Switch to HubSpot's CMS?

You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a "content optimization system" or COS, but it's essentially the same thing.) And it just might be a great choice if you're looking to take your marketing...

Laura Kajpust

Websites

February 04, 2017

How to Create a Brand Style Guide for Your Company

Every business, including yours, should create content. Whether you sell widgets, offer a service or run a technology company, one of the best ways to connect with your leads and customers is through useful, interesting content that engages them.

Every content creator (yes, this means you) should have a style guide. A style guide will ensure...

Kimberly Turner

Writing and Editing

February 02, 2017

5 Types of Blogs That Will Drive Traffic to Your Site

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog.

Not only do these blogs cover the topics I’m most interested in (journalism, health, art and...

Jamie Friedlander

Blogging

January 30, 2017

The 10 Best Books for Graphic Designers

In order to be a really great designer, you need to be constantly learning. What better place to start than with some good books? Here are 10 of the best books for graphic designers and other creative pros, across a number of different topics — from psychology and typography to communication and productivity.

Laura Kajpust

Design

January 19, 2017

Managing Social Media for Multi-Location Businesses

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations.

Does that mean your brand's social media presence should be...

Kristin Masters

Social Media

January 16, 2017

Using Inbound Tactics to Get the Most from Your PPC Spend

Continuing to scale your company without going broke on sales and marketing costs — it’s an ongoing struggle in the world of business. That's where pay-per-click advertising (PPC) and inbound marketing come in.

JJ Lonsdale

Inbound Marketing

January 12, 2017

How to Do Social Media Audits

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers.

Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on...

Jamie Friedlander

Social Media

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