Video is a powerful tool for achieving your marketing goals. In the previous installment of this blog series, I covered why your organization should include video in your marketing plan. Here, I'll provide you with nine best practices I've learned for making great videos for marketing.
Today, video content is more important than ever for building your business and achieving your marketing goals.
My background is in direct-response marketing, both business-to-business and consumer, but my education was in photography, illustration and advertising design. Throughout my corporate career, every design gig ended up becoming a...