Content marketing is a relatively new term in today’s landscape. However, according to the Content Marketing Institute, it’s actually been around for over 6,000 years.
Sometimes it feels like every time a bell rings, a social media platform gets its wings. It can be exhausting keeping up with them all and trying to figure out where your business belongs. For the answer to that, ask yourself what your goal is, who you want to reach and where those people are virtually hanging out. Here’s a quick primer on six...
If you want to be a great content marketer, you have to deliver a lot of great content. But sometimes staring at a blank Word document can make you feel like a nervous high schooler about to take the timed essay on the SAT test. Here are a few tips to help you escape the writer's block rut.
For the past few years, SEO has meant a battle between brands and publications trying to score enough points to put themselves at the top of search results. Ultimately though, no matter how smart a brand is, few have proven to outsmart Google.
You can have a great blog that no one reads, a high-quality product that no one buys and a terrific brand that absolutely no one cares about. This is because people don’t care how great what you’re offering is; they care about what makes you different from the competition and how you will best meet their specific needs.
When it comes to social media for your business, there’s a difference between being engaging and just flat out condescending.
How do you make someone fall in like with you?
Think about the last time you really wanted to make a good impression. Take a first date, for instance. You want the person to like you enough to go on a second date, and maybe even more from there. The approach that you’d take in this situation is the same approach that you should be taking in...
Email marketing is a great way to promote products and services, advertise sales and stay connected to your audience. But given the vast variety of email marketing platforms out there, how do you pick the one that’s best for your business’ needs? When making this decision, there are a few important factors to consider.