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The madison/miles media Blog

Mario Medina

Mario Medina
Mario is the Creative Director of madison/miles media. He has a wife, two kids, a dog, a fish (but it might be dead — hard to tell) and an unhealthy obsession with Batman.
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Recent Posts

June 07, 2018

madison/miles media Ranks as a Clutch Leader!

We are proud to share our recent success on Clutch’s platform. Clutch.co is a Washington, D.C.-based research, ratings and reviews marketplace. They collect reviews from companies’ past and present clients to obtain an accurate overview of their overall level of quality and performance.

Mario Medina

Websites, Content Marketing, News

May 31, 2018

4 Takeaways from Dan Tyre's Pipeline Generation Bootcamp

Coming from an editorial background, I didn’t know exactly what to expect from Dan Tyre’s Pipeline Generation Bootcamp. Our agency, madison/miles media, has done well at generating business, but we’re always interested in growing and learning new, more efficient ways to manage the process.

Mario Medina

Sales Strategy, HubSpot

March 29, 2018

Driving Success for Rainbow Muffler & Brake

Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and other inbound marketing offers. The company's marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.

Mario Medina

Inbound Marketing

September 21, 2017

How to Be Featured in a Google Answer Box

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.

Mario Medina

Content Marketing

November 05, 2015

4 Stellar Examples of Holiday Content Marketing

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

Mario Medina

Content Marketing

September 21, 2015

A Handy 5-Step Checklist for Social Media Audits

The word “audit” may send your creative side into a tailspin, but these regular checkups are vital for the life of your social media strategy. In fact, some experts recommend quarterly evaluations. The findings can offer real value, unearthing what’s working, what’s not, what you can improve on, what to prioritize and what to leave on the back...

Mario Medina

Social Media

August 24, 2015

10 Top Podcasts for Marketers

The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.

Mario Medina

Content Marketing, Inbound Marketing

April 27, 2015

Mobilegeddon: What Google’s Latest Update Means for Your Site

Smart content marketers know the importance of ranking high in search results.

Mario Medina

Websites

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