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The madison/miles media Blog

Mario Medina

Mario Medina
Mario is the Creative Director of madison/miles media. He has a wife, two kids, a dog, a fish (but it might be dead — hard to tell) and an unhealthy obsession with Batman.
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Recent Posts

September 21, 2017

How to Be Featured in a Google Answer Box

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.

Mario Medina

Content Marketing

November 05, 2015

4 Stellar Examples of Holiday Content Marketing

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

Mario Medina

Content Marketing

September 21, 2015

A Handy 5-Step Checklist for Social Media Audits

The word “audit” may send your creative side into a tailspin, but these regular checkups are vital for the life of your social media strategy. In fact, some experts recommend quarterly evaluations. The findings can offer real value, unearthing what’s working, what’s not, what you can improve on, what to prioritize and what to leave on the back...

Mario Medina

Social Media

August 24, 2015

10 Top Podcasts for Marketers

The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.

Mario Medina

Content Marketing, Inbound Marketing

April 27, 2015

Mobilegeddon: What Google’s Latest Update Means for Your Site

Smart content marketers know the importance of ranking high in search results.

Mario Medina

Websites

April 13, 2015

The Tricks and Tools of Great Visual Storytelling

What’s better than an attention-grabbling headline? An attention-grabbing headline coupled with powerful imagery.

Mario Medina

Writing and Editing, Design

April 09, 2015

Using Social Media Conversations to Determine Your Customers' Problems

Identifying pain points is the jumping off point for conversation. When you pay attention to what customers are saying, you're able to better understand how your products and services help — and by extenstion, you're able to provide engaging content that informs readers and solves their problems.

Mario Medina

Social Media

April 06, 2015

What the Rise of Long-Form Content Means to You

Media companies and content marketers alike are turning to long-form content to capture readers’ attention.

The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a page is a better indicator of audience engagement than counting clicks per page.

Mario Medina

Writing and Editing

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