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Coming from an editorial background, I didn’t know exactly what to expect from Dan Tyre’s Pipeline Generation Bootcamp. Our agency, madison/miles media, has done well at generating business, but we’re always interested in growing and learning new, more efficient ways to manage the process.
Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and other inbound marketing offers. The company's marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.
Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.
There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.
The word “audit” may send your creative side into a tailspin, but these regular checkups are vital for the life of your social media strategy. In fact, some experts recommend quarterly evaluations. The findings can offer real value, unearthing what’s working, what’s not, what you can improve on, what to prioritize and what to leave on the back...
The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.
Smart content marketers know the importance of ranking high in search results.