Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.
There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.
The word “audit” may send your creative side into a tailspin, but these regular checkups are vital for the life of your social media strategy. In fact, some experts recommend quarterly evaluations. The findings can offer real value, unearthing what’s working, what’s not, what you can improve on, what to prioritize and what to leave on the back...
The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.
Smart content marketers know the importance of ranking high in search results.
What’s better than an attention-grabbling headline? An attention-grabbing headline coupled with powerful imagery.
Identifying pain points is the jumping off point for conversation. When you pay attention to what customers are saying, you're able to better understand how your products and services help — and by extenstion, you're able to provide engaging content that informs readers and solves their problems.
Media companies and content marketers alike are turning to long-form content to capture readers’ attention.
The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a page is a better indicator of audience engagement than counting clicks per page.