Tell All.

The madison/miles media Blog

Kristin Masters

Kristin Masters
Kristin Masters is a content marketing specialist with almost a decade's experience in SEO and social marketing. A HubSpot maven, Kristin has developed and implemented inbound marketing strategies for a variety of B2B and B2C clients. Kristin graduated from the University of Florida with an ever-useful specialization in 18th-century British literature. She teaches Bikram yoga.

Recent Posts

March 17, 2016

Four Content Marketing Lessons from Unconventional Storytellers

What's your story?

Trickier still, what's your company's story?

In the world of marketing, the ability to tell a compelling story is everything. Indeed, a knack for storytelling has again and again proven the hallmark of stellar content marketing campaigns. 

Looking for a little inspiration for creative ways to tell a story – your brand's...

Kristin Masters

Content Marketing

February 04, 2016

Four Content Marketing Lessons from Innovative Catalogues

The mail order catalogue perhaps represents the earliest form of content marketing. Following its debut in the United States more than 250 years ago, the catalogue remained largely unchanged through most of its history. The dawn of the Internet could have been the death knell for the catalogue, yet plenty of companies still embrace the form as...

Kristin Masters

Content Marketing

February 01, 2016

How to Maximize Lead Conversion with CTA Design

If you've devoted any time to landing page design or paid any attention to your website's lead conversion rates, you know exactly how critical your call-to-action (CTA) buttons are. Every aspect of their appearance and placement can impact conversion rates. By optimizing your CTA button design, you can significantly improve lead conversion....

Kristin Masters

Design, Inbound Marketing

January 25, 2016

Five Ways to Repurpose Content for Maximum Marketing ROI

When's the last time you sat down to write a blog post...only to helplessly stare at your screen? We've all been there, paralyzed with writer's block. After all, it's tough to keep coming up with brilliant new ideas, week after week! But the best content marketers don't actually come up with new ideas each week. Instead, they frequently...

Kristin Masters

Content Marketing

January 04, 2016

Building an Inbound Marketing Plan: Goals, Strategy and Tactics

Before you go churning out case studies or start toiling away on Twitter — indeed, before you engage in the first inbound marketing activity — you first must determine your goals, strategy and tactics. Yep, we're talking about an inbound marketing plan. This approach will not only help you avoid the dreaded failure to launch, but it will also...

Kristin Masters

Inbound Marketing

November 19, 2015

The 10 Best Content Marketing Blogs of 2015

As a content marketing pro, you're well versed in blogging. But how much time do you actually spend reading blogs instead of writing them? If you're searching for sources of inspiration and insight, then look no further. We've got quite a reading list for you!

Kristin Masters

Content Marketing, Inbound Marketing

October 19, 2015

What to Write About When Writer's Block Strikes

A blank screen. A blank piece of paper. A blank mind.

How often have we all sat in front of our notepads or keyboards, only to draw a complete blank? The next time you're struggling with a bad case of writer's block, consider these sources for strategic inspiration.

Kristin Masters

Writing and Editing, Inbound Marketing

October 14, 2015

Smarketing 101: What Is CRM Software?

Does your sales team use the latest technology to track customers and leads ... or sticky IHOP napkins?

Kristin Masters

Inbound Marketing, Sales Strategy

Popular Posts