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Kristin Masters

Kristin Masters
Kristin Masters is a content marketing specialist with almost a decade's experience in SEO and social marketing. A HubSpot maven, Kristin has developed and implemented inbound marketing strategies for a variety of B2B and B2C clients. Kristin graduated from the University of Florida with an ever-useful specialization in 18th-century British literature. She teaches Bikram yoga.

Recent Posts

February 20, 2017

How to Use Pinterest for B2B Marketing

With over 70 million users, Pinterest has been getting plenty of attention from marketers. And now that the site has added a "Buy" button, B2C businesses are even more excited about the platform's potential. Meanwhile, some companies are asking if they should be using Pinterest for B2B marketing. 

The answer to that question depends largely on...

Kristin Masters

Social Media

January 19, 2017

Managing Social Media for Multi-Location Businesses

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations.

Does that mean your brand's social media presence should be...

Kristin Masters

Social Media

September 19, 2016

Five Steps to Design a Killer Email Newsletter Layout

Your company's email newsletter has the potential to be an incredible lead generation tool.

If you want to be an email conversion commando, you'll need a killer email template. In the world of email marketing, a killer template doesn't incorporate all the latest shiny bells and whistles.  On the contrary, the best email newsletters follow these...

Kristin Masters

Email

July 07, 2016

SEO Basics: How to Choose the Right Keywords

Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it's enough to make your head spin.

Keyword research is vital to any effective SEO campaign, and it's also an important underpinning of your content marketing strategy. If you ever want to win the internet, you've got to make...

Kristin Masters

Inbound Marketing, SEO

June 23, 2016

4 Link Building Lessons to Boost Your Website Traffic

The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm....

Kristin Masters

Inbound Marketing, SEO

April 11, 2016

The 4 Key Components of a Killer Email Newsletter

Email newsletters are an incredibly powerful content marketing tool. Savvy marketers consistently trumpet the benefits of email marketing, touting conversion rates that consistently surpass those of social media and often exceed those of search and pay-per-click.

In fact, Campaign Monitor says that the average company sees a $38 return for...

Kristin Masters

Email

March 28, 2016

Case Study: Integrating HubSpot and DataHero

How often do you really use data to inform your online marketing decisions? Often we look at data in silos, forgetting, for instance, that our Google Analytics and our HubSpot Reports provide different — but closely related — insights.

By integrating HubSpot with DataHero, we gained new perspective on data for the Health and Wellness Alliance...

Kristin Masters

Inbound Marketing

March 21, 2016

Inbound Vs Outbound Marketing: What's the Difference?

Which is more effective for getting a message out: a megaphone or a stethoscope?

Conventional wisdom says that a megaphone would get the job done much better. Why listen with a stethoscope when you can shout your message from the rooftops? However, today's marketing professionals have come to realize that the ability to listen is critical to...

Kristin Masters

Inbound Marketing

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