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The madison/miles media Blog

JJ Lonsdale

JJ Lonsdale
JJ Lonsdale is a creative copywriter and inbound marketing strategist with five years of experience in crafting truly compelling web copy. With both a law degree and a degree in costume design, she likes to find ways to marry the creative and analytical sides of her brain. She can usually be found watching sci-fi with her husband or playing with their three small dogs.

Recent Posts

January 16, 2017

Using Inbound Tactics to Get the Most from Your PPC Spend

Continuing to scale your company without going broke on sales and marketing costs — it’s an ongoing struggle in the world of business. That's where pay-per-click advertising (PPC) and inbound marketing come in.

JJ Lonsdale

Inbound Marketing

August 29, 2016

How to Get Started with Lead Nurturing

Whether you’re a mom-and-pop business or an international enterprise, you’re going to have potential customers looking at your products and services, kicking the metaphorical tires to see if you meet their needs.

They might browse around your website, see what you’re saying (and what people are saying about you!) on social media, check a few...

JJ Lonsdale

Sales Strategy

August 25, 2016

5 Steps to Getting Started with Inbound Sales

“Hi, can I speak to Jordan? Hi Jordan, this is Mike at ACME. I saw you were interested in our wireless network systems and I wanted to talk to you about that. Just so you know, our routers are ranked best-in-class and we’re having a Fourth of July weekend sale.”

What do you think? Would you like to keep talking to Mike, or do you wish that you...

JJ Lonsdale

Inbound Marketing, Sales Strategy

August 15, 2016

How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued:...

JJ Lonsdale

Writing and Editing, Blogging, Inbound Marketing

June 06, 2016

The Biggest Website Mistake — and 4 Ways to Avoid it

Creating a website is a huge undertaking. From designers and developers to marketing strategists, you’re going to have a ton of people involved in the process. Depending on the size of the project, it can run three to six months and cost tens of thousands of dollars.

This investment makes sense: Your website is the hub of your digital presence,...

JJ Lonsdale

Websites

May 19, 2016

4 Reasons Why Twitter Is Right for You — and Why It's Not

From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world.

So apparently you can’t be successful today unless you embrace Twitter’s short-form...

JJ Lonsdale

Social Media, Inbound Marketing

May 05, 2016

The Essentials of a Great Editorial Calendar 

If you’re at all committed to producing great content, then you know you need an editorial calendar (also called a "content calendar"). But with the plethora of tools available today, how can you figure out the most efficient and effective system to keep your team on track?

JJ Lonsdale

Writing and Editing, Inbound Marketing

April 18, 2016

How Does Social Media Impact SEO? 

Does social media activity affect your site's SEO rankings? I wish I could give you a black-and-white answer, and you could read just this first paragraph and then go on to the next web page in your browser, but the truth is, it depends.

JJ Lonsdale

Social Media, SEO

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