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The madison/miles media Blog

Jamie Friedlander

Jamie Friedlander
Jamie Friedlander is a writer and editor with experience working for magazines, newspapers, websites and custom content publishing companies. She recently received her master’s degree from Northwestern University and relocated from Chicago, her hometown, to Dallas. When she’s not working or traveling, she can usually be found drinking coffee into excess, reading a novel or surfing Etsy late into the night.
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Recent Posts

February 02, 2017

5 Types of Blogs That Will Drive Traffic to Your Site

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog.

Not only do these blogs cover the topics I’m most interested in (journalism, health, art and...

Jamie Friedlander

Blogging

January 12, 2017

How to Do Social Media Audits

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers.

Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on...

Jamie Friedlander

Social Media

August 01, 2016

What Is HubSpot — and Does My Company Need it?

When I joined the team at madison/miles media, I had never heard of HubSpot. One of my first tasks as a creative specialist was to complete the HubSpot certification. This meant I would learn the ins and outs of HubSpot’s software.

At first, I thought taking an online course was the last thing I wanted to do – hadn’t I just taken enough courses...

Jamie Friedlander

Inbound Marketing

July 14, 2016

How To Make Your Blog Popular in 6 Steps

As we’ve discussed many times on the madison/miles media blog, one of the most important components of an effective inbound marketing strategy is creating high-quality, unique content that will draw leads to your site.

Sure, you can create eBooks, whitepapers and podcasts, but one of the best ways to consistently draw potential leads to your...

Jamie Friedlander

Blogging, Inbound Marketing

June 02, 2016

The 6 Best Marketing Books for Inbound Gurus

For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to back in the '90s before Kindles...

Jamie Friedlander

Inbound Marketing

April 14, 2016

What Is Inbound Marketing?

When I first began working with the fine folks at madison/miles media, I had no idea what inbound marketing was. I had previously worked in content marketing and journalism, but the concept of inbound marketing was completely foreign to me.

Jamie Friedlander

Inbound Marketing

March 10, 2016

HubSpot Certification: Why You Should Get Inbound Certified

When I was hired as a Creative Specialist at madison/miles media, I was familiar with traditional marketing, email marketing, content marketing, journalism, copy editing, copy writing ... you get it. The list of freelancing odd jobs I did goes on and on. But inbound marketing was completely new to me.

In order to get my toes wet, I signed up...

Jamie Friedlander

Inbound Marketing

February 29, 2016

How to Use Instagram for Inbound Marketing

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.

Jamie Friedlander

Social Media, Content Marketing, Inbound Marketing

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